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Category: Email Marketing

The Value of Email Marketing: Why it Still Works

Email marketing has been declared dead countless times over the last 30 years. However, email marketing remains one of the most effective tools in a business owner’s marketing strategy. Often, small businesses dismiss email marketing as outdated, time-consuming or ineffective, but email marketing continues to deliver reliable, long-term and measurable results when done right.
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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn't make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.) Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)
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Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics -- much less actually write about them.
READ MORE

The Value of Email Marketing: Why it Still Works

Email marketing has been declared dead countless times over the last 30 years. However, email marketing remains one of the most effective tools in a business owner’s marketing strategy. Often, small businesses dismiss email marketing as outdated, time-consuming or ineffective, but email marketing continues to deliver reliable, long-term and measurable results when done right.
READ MORE

4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn't make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.) Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)
READ MORE

Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind -- bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics -- much less actually write about them.
READ MORE

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