Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves. Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.