I’ve always been a huge fan of social media. I was known for my excessive tweeting in high school, and I’ve always been a very active Instagram, Facebook and Vine user. I’ve tried just about every social media platform - except Pinterest. Although my friends have Pinterest accounts and rave about the platform, it never appealed to me. I’ve never been much of a cook, and crafting isn’t high on my priority list.

As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 - and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could. When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content. Great content can do a lot for your business, like generate interest in your brand and help you close sales. That’s why it’s so important to create something of value, instead of 300 words of fluff sprinkled with keywords and hip phrases. What makes great content great? In this post we have gathered some definitions of great content from blogging experts. Use this infographic as a jumping off point as you begin the content creation process and also as a self-measurement tool along the way.