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Category: Advertising

Startup Marketing 101: How to Build a Marketing Plan That Works

A clear marketing plan helps small businesses connect with customers and grow with purpose. From defining your brand story to building your online presence, these strategies help you stand out in a competitive market. Learn how to build a startup marketing plan that aligns your goals, strengthens your message and sets your business up for success.
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The Impact of Color in Advertising: How to Make Your Brand Stand Out

The use of color in advertising plays a key role in shaping consumer behaviors and brand perception. From evoking emotions to influencing purchasing decisions, understanding color psychology is key to effective marketing. This article explores how colors such as red, brown, green and blue impact consumer responses, how companies use color to enhance brand identity, and the cultural significance of color choices within the global markets. Learn how to harness the power of colors to drive brand recognition and customer loyalty.
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Mastering Meta: Everything You Need to Know About Instagram and Facebook Ads

Are you struggling to increase your reach and engagement on social media? Meta Business Suite makes it easy to amplify your audience on existing content through Facebook Ads and boosting. Whether you have an important announcement or event to share with the community, or if you simply want to increase the reach on a post that is already performing well organically, boosting might be the solution for you.
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Identity Crisis? How to Build Your Brand Identity

In today's fiercely competitive business landscape, a strong brand identity is a necessity. It sets you apart from competitors, makes you recognizable and gains your customer’s trust. Whether you're a budding entrepreneur, a small business owner or someone breaking into the marketing field, here are some tips on how to develop and craft your brand’s identity.
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Font Choice: Why Typography Matters for Your Brand

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to target audiences. It’s certainly fundamental to present website visitors with relevant information about products and services in a way that best fits your business’s voice. However, what you might not have considered is the intentional selection of typography for the words you use.
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Share Your Story in Seconds: Utilizing Short-Form Content

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content.
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TikTok for Success: Use TikTok to Market Your Business

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, templates, filters, speeds, and sounds. Since its release in 2016, TikTok has become one of the most popular and widely used social media apps around the world, especially among people between the ages of 16 – 24. TikTok can be a great tool for any small business owner seeking a new platform for marketing their products or services.
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The Digital Natives: Effective Strategies to Market to Generation Z

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access any information we want at a tap.
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5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up and running for a while), here are some tips to help grow your page’s audience.
READ MORE

Fiore Favorites: Best Super Bowl Commercials

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Startup Marketing 101: How to Build a Marketing Plan That Works

A clear marketing plan helps small businesses connect with customers and grow with purpose. From defining your brand story to building your online presence, these strategies help you stand out in a competitive market. Learn how to build a startup marketing plan that aligns your goals, strengthens your message and sets your business up for success.
READ MORE

The Impact of Color in Advertising: How to Make Your Brand Stand Out

The use of color in advertising plays a key role in shaping consumer behaviors and brand perception. From evoking emotions to influencing purchasing decisions, understanding color psychology is key to effective marketing. This article explores how colors such as red, brown, green and blue impact consumer responses, how companies use color to enhance brand identity, and the cultural significance of color choices within the global markets. Learn how to harness the power of colors to drive brand recognition and customer loyalty.
READ MORE

Mastering Meta: Everything You Need to Know About Instagram and Facebook Ads

Are you struggling to increase your reach and engagement on social media? Meta Business Suite makes it easy to amplify your audience on existing content through Facebook Ads and boosting. Whether you have an important announcement or event to share with the community, or if you simply want to increase the reach on a post that is already performing well organically, boosting might be the solution for you.
READ MORE

Identity Crisis? How to Build Your Brand Identity

In today's fiercely competitive business landscape, a strong brand identity is a necessity. It sets you apart from competitors, makes you recognizable and gains your customer’s trust. Whether you're a budding entrepreneur, a small business owner or someone breaking into the marketing field, here are some tips on how to develop and craft your brand’s identity.
READ MORE

Font Choice: Why Typography Matters for Your Brand

As you work to establish your brand’s identity and exhibit a professional digital presence, it’s common to focus on using clear word choice and developing a tone that effectively appeals to target audiences. It’s certainly fundamental to present website visitors with relevant information about products and services in a way that best fits your business’s voice. However, what you might not have considered is the intentional selection of typography for the words you use.
READ MORE

Share Your Story in Seconds: Utilizing Short-Form Content

TikTok and Reels and Shorts, oh my! The world of short-form content can seem intimidating, and it might feel difficult to stay afloat in the rapidly changing sea of trending content.
READ MORE

TikTok for Success: Use TikTok to Market Your Business

TikTok is video-sharing app that allows users to create 15 second-long videos, or 60 second-long videos if four 15 second-long videos are strung together, paired with a wide selection of effects, templates, filters, speeds, and sounds. Since its release in 2016, TikTok has become one of the most popular and widely used social media apps around the world, especially among people between the ages of 16 – 24. TikTok can be a great tool for any small business owner seeking a new platform for marketing their products or services.
READ MORE

The Digital Natives: Effective Strategies to Market to Generation Z

Generation Z, born between 1997 and 2012, is a generation that has grew up in a world full of technological advances and innovations. Ever since we were born, we have been able to easily access any information we want at a tap.
READ MORE

5 Tips on Growing an Instagram Audience for Business

With more than 800 million users on Instagram, it’s no surprise that brands want to utilize this popular photo-sharing app. If your account is still in the beginning stages (or if it’s been up and running for a while), here are some tips to help grow your page’s audience.
READ MORE

Fiore Favorites: Best Super Bowl Commercials

READ MORE

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