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How to Avoid Making These 5 Small Business Website Mistakes

In a continually technology-driven world, your website is the digital face of your small business and likely your company’s first customer touch point. But what if your website is sabotaging [...]

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Hallie Neal | Content Marketing Intern

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Hayley Meyer | Content Marketing Intern

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Guide to Growing Your Business Using Google Analytics and Google Tag Manager

If you’re a small business owner or have worked with a marketing firm for any length of time, you will have heard the terms Google Analytics, KPIs and goal completion rate. You may even glance at [...]

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Creating and Using CSS Sprites to Improve Google PageSpeed Scores

Fiore Communications recently rolled out our new website which, let’s face it, is a lot easier on the eyes than Ol’ Faithful was.  To make sure our new site was not only pretty, but fast, [...]

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Joanna Bond

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How to Create and Install a Website Favicon

What the heck is a favicon and how do I get one? They are there every time you get online and visit your favorite websites, but you may have never even noticed them. Favicons, or favorite [...]

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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest [...]

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How to Manually Code HTML Image Maps

In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as [...]

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Use Image Maps to Create Interactive Emails

It’s no secret that images are an important part of a successful email marketing strategy. Email newsletters with images have a higher click-through rate than those without (Vero). But instead of [...]

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