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How to Write SEO-Friendly (and Other Catchy) Headlines

Headlines that condense the story into a single, incisive line is the goal. But when it comes to search engine optimization, that single line might miss the forest for the trees.

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7 Steps to Writing a Solid News Release

What makes a good news release? The secret is simple. It must have legitimate news to offer and it must present the news in a format that makes it easily understood.