An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching [...]
Are your competitors getting all the website traffic in your niche and preventing you from attracting the new customers your business needs? While increasing website traffic isn’t the only [...]
In a world where it’s so easy for prospects to filter out TV commercials, radio ads, billboards and all the other forms of advertising that used to get their attention, content marketing has [...]
Study after study is showing the power of content marketing and its effectiveness. If you have been reading blogs or watching videos about it, you’re probably at the point where you’re sold on [...]
One of the benefits of my work as a content marketing strategist is the opportunity to review websites for local businesses wanting to use Internet marketing strategies to get more attention [...]
Talk as much about your business as you like, but it’s often what others say about you that will really convert prospects into customers. And that’s what we’re all after, isn’t it?
Social proof has become one the most important tools people use when shopping for just about anything. Don’t believe me? Over 75% of people today trust peer recommendations when shopping for a [...]