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A Beginner’s Guide to Google Analytics

According to Ecommerce Guide, ecommerce sales will reach $4.13 trillion in 2020. This makes your business’ website an integral part of your marketing strategy. But, how do you know what’s working [...]

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Make a Splash with User-Generated Content

By this point, everyone has seen the viral cranberry TikTok (but if you haven’t, click here to watch it). In the video, Nathan Apodaca rides his longboard while drinking Ocean Spray cranberry [...]

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5 Courses to Improve Your Small Business Marketing

These days, it’s more important than ever for your small business to be fluent in marketing and communications. But, how do you learn about marketing without going back to school or guessing [...]

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Why You Should be Using LinkedIn (And How to Use it Better)

LinkedIn is a massive social media platform for professionals. With more than 660 million members, it is an exciting (and intimidating) place to network with others. But so many people don’t use [...]