Using SMS as a Marketing Tool
What role can SMS messaging play in a marketing campaign?
SMS (short message service) messages are text messages delivered to mobile phones much in the same way email newsletters are delivered to inboxes.
Playing by the Rules of Email Marketing
Why can’t I send my email newsletter to anyone I want – like I can with direct-mail cards?
Like it or not, we in the legitimate email marketing business are forced by law to play by different rules. Again, it comes back to permission. As marketing icon Seth Godin says, almost all forms of traditional advertising and marketing are based on interrupting our daily lives with messages we didn’t ask for.
