Fiore Feed Small Business and Marketing Update (9/9)

September 12, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find tips on being a great boss, all the details of the new iPhone and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (9/9)

Fiore Feed Small Business and Marketing Update (8/26)

August 26, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find tips on writing witty email subject lines, how to decide which social platform is right for your business and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (8/26)

Fiore Feed Small Business and Marketing Update (8/19)

August 19, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find tips on how to be efficient at work, great tools for social media marketers and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (8/19)

Fiore Feed Small Business and Marketing Update (8/12)

August 12, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find pieces of jargon you should cut out of your writing, how to avoid being sued because of your social media posts and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (8/12)

Fiore Feed Small Business and Marketing Update (8/5)

August 05, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find guidance on creating better email newsletters, revamping your professional writing skills and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (8/5)

Fiore Feed Small Business and Marketing Update (7/29)

July 29, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing, communication and more. In this week’s picks, you’ll find guidance on how to write better content, win new clients, engage with fans on social media and more.

Continue Reading …

Comments Off on Fiore Feed Small Business and Marketing Update (7/29)

Where Everyone Knows Your Name: The Benefits of Interning for a Small Business

I can’t tell you my boss’s Starbucks order. However, I can tell you that he always buys Breakfast Blend K-Cups for the office kitchen. And, yes, the K-Cups are, as well as the sugar and everything else in the kitchen that’s coffee-related, up for grabs. Not having to deliver my boss’s coffee may seem like a small detail, but it’s just one of the many benefits of interning with a small company.

Continue Reading …

Comments Off on Where Everyone Knows Your Name: The Benefits of Interning for a Small Business

Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

Continue Reading …

Comments Off on Social Media: A New Hope in the Age of Millennial Skepticism

Want to Build Your Business? Turn and Face the Wind

June 11, 2015


Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a north Florida winter, it can be downright cold. Maybe not Duluth, Minn., cold, but cold enough to need every piece of fleece I jammed into my suitcase.

chapstick2My wife, Robyn, and I looked out at the bright sunshine from our balcony and decided there was no way we could miss walking on the beach we had admired for the last two days. So we went.

Bundled up and ready, we started our excursion with several marginally successful selfies (I’m still working on that skill) and then began a pleasant stroll with the brisk wind at our backs. After around 20 minutes, we decided to head back, but we quickly realized that turning around meant facing a wind that would redden our cheeks and chap our lips in mere minutes.

So we did the smart thing. We kept walking farther down the beach.

Continue Reading …

Leave a Comment (1)

The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

Continue Reading …

Leave a Comment (1)

Next Page »