Make Sure the Air is Cold
For those of us who provide a service, our jobs don’t end with the delivery of our product. They end when we have confirmed that what our client really hired us to do is actually done.
$120 for My Email Address?
How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in my room and in the lobby.
Be Careful, the Plate is Hot!
If you are wondering why it is all about me and how I feel, it’s because it is. I am what matters. I am the goal. I am the prize. I am customer, hear my roar.
Saying ‘No’ to Small is a Big Mistake
It has been a common tagline for print ads and radio spots for generations. “No job is too big or too small, we do it all.” Variations of this theme can be found in ads for companies in virtually every industry as a common way to communicate a general openness to considering projects of all sizes.
Today, it means something much more literal.
Eat, Watch, Type
At the time of this writing, I am sitting in a Chick-fil-A restaurant in St. Augustine, Fla., working on email newsletters and trying not to be overly distracted by the surprisingly compelling interaction between the eager-to-please staff and the waves of “guests” filling the dining area.
The Real Value of Networking
My house is having a bad week, and it turned to me for help. Being the handy guy I am, I turned to my phone. There was some water reaching my ceiling from the attic, so I called a roofer, who suggested meeting me at home within an hour, but he was turned away at the last minute by driving rain and a little lightning (wimp). He came first thing the next morning. The problem turned out to be AC-related, so the AC guy came the next day, and his name is on the truck.
Make Parties More Fun: Hire a Writer
In my business, every day is different, which is a big reason why I like it so much. Over the last two days, I have been writing about the falling price of recreational land in southwest Georgia, the governor’s visit to a local manufacturing company, and the virtues of a new wellness center.
Tomorrow, it will be law enforcement and eye care.
Email Success? Preach to the Choir
I need to be honest about something. After a few weeks of monitoring online conversations through TweetDeck and Google Alerts on the subject of email newsletters, I had become a bit disheartened. There apparently are a lot of people out there complaining about getting newsletters they didn’t ask for, can’t unsubscribe from, or simply add to the chaos of their bulging inboxes.
Does that mean that email newsletters are no longer viable, and we will be communicating in 140-character chunks for the rest of our online lives? Hardly. In fact, after momentarily doubting my life calling and expenditure of all available (and future) funds, I was struck by a bolt of truth that reminded me why I remain so excited about this powerful tool.
Land of the Lost
I was walking through Wal-Mart the other day, when I passed three young kids just kind of messing around. As I zipped pass them on my way to find a phone cord, the biggest one looked around and said, “Hey, where’d Mom go?” After paying attention long enough to make sure they connected with someone, I went on my way thinking about how applicable that question is for business. (Kind of weird, I know.)
Bad Advice: Columnist Misses Point of Twitter
While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of “Entrepreneur.” I was pleased to come across an article entitled “The Twittering Class,” about the use of social media tools, but was flabbergasted by how far the article missed the mark.
How many experts out there, much less regular business people, are simply missing the point of Twitter as it relates to business?
