Running a business well is like riding a bike. Not because you never forget how, but because getting off to a good start does not always ensure long-term success.
Riding a bicycle in a straight line, even pretty fast, is easy to learn, as my son discovered right away. But a couple days ago, we went for a little skills training. Instead of just riding around the block, we spent some time at a nearby cul-de-sac going really slowly and working on fundamentals. I would have him make sharp turns and maintain his balance by shifting his weight, turning the front wheel and pedaling just enough to stay up.
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I spend a lot of time talking about why davemail is a great alternative to online, do-it-yourself email marketing services. Lost in my enthusiasm, however, is the simple truth that there may be one or two of you out there who are not yet sold on the value of an email newsletter in the first place.
So I am putting away the sales hat and speaking from the heart. Whether you do it yourself, assign it to a competent staff member or outsource it to highly trained, experienced, creative, dependable writing and design team (let’s call them davemail for purposes of illustration), email newsletters are worth a look.
Here are my top nine reasons why:
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While hanging out with my younger three children last night, I heard my 9-year-old son say something I have thought a million times but never had the courage to say out loud.
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It is a lesson that business owners and managers learn quickly: There is simply more to do than time to do it. And if that isn’t the case, then something is probably wrong.
I can already hear all the Franklin planners popping open and the chants that proper time management is the key to happiness and world peace. But it’s more than that. It’s about balancing our daily activities so that we are providing flawless customer service, pursuing new business and attending to the tiny details that keep our doors open – all in a fluid environment that demands thinking on our feet and personal discipline.
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Strengthening relationships with current customers is the easiest and most effective way to increase your sales. The old adage that it is five times more expensive to gain a new client than retain a current client may be difficult for you to quantify, but it is certainly true in principle.
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