5 Tips for Getting Your Business on Pinterest

February 12, 2016


Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships with their target audience?

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4 Ways to Find Better Pinterest Pins for Your Business

If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.

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5 Ways to Make Great Business Pinterest Boards

October 21, 2013


The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you can maximize your pinning potential and build your online audience.

If you are unsure about what you company’s Pinterest board should look like, here are five tips that will make your time investment in Pinterest well worth it.

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Using Pinterest for Business: 6 Simple Tips

September 05, 2013


If you are a business owner who has recently joined the world of Pinterest, first of all let me say, “Welcome!” You now have the ability to waste hours of your life without even realizing it. In all seriousness, Pinterest is a great way of promoting and building a brand for your company, in part because users find it so addicting. To be successful on Pinterest, it is crucial to know how to navigate through this increasingly popular social network.

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Pinterest vs Instagram: Where Should Business Owners Spend Their Time?

July 30, 2013


When it comes to social media, photos and visuals are big factors in attracting attention. I know when I’m looking at my phone, I usually just scroll through text, but I will stop to look at a picture. Are you the same way? According to HubSpot, 40% of people respond better if something is visual […]

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Using Pinterest for Social Proof: 3 Examples of Customer Testimonial Boards

April 12, 2013


You may know Pinterest as a site for planning wedding color schemes, organizing outfit ideas and even sharing Condescending Wonka memes, but you may not know it is also a great platform for businesses to reach their customers in unique ways.

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Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is something about following and repining that makes it addicting. By simply exploring Pinterest, I have noticed that companies use a variety of methods to draw in potential customers. Two great examples of marketing that help to encourage repins, likes and possible buys are Lucky Brand and Anthroplogie.

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