If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.
With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.