Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

Continue Reading …

Comments Off on Digital Marketing for the Music Maker

You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. I was never terribly impressed by his acting and I was shocked to find that, even in the few minutes […]

Continue Reading …

Comments Off on You CAN Handle the Truth: Using Social Media to Manage your Brand

Hold the Phone: Email Marketing Still Rings True

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to disagree. I am 20 years old, and I check my email just as much as my social media apps. While checking your email used to require a desktop computer, your emails are now with you everywhere you go. With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more.

Continue Reading …

Comments Off on Hold the Phone: Email Marketing Still Rings True