Fiore Feed Small Business and Marketing Update (8/26)

August 26, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find tips on writing witty email subject lines, how to decide which social platform is right for your business and more.

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Fiore Feed Small Business and Marketing Update (8/19)

August 19, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication. In this week’s picks, you’ll find tips on how to be efficient at work, great tools for social media marketers and more.

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Use Image Maps to Create Interactive Emails

It’s no secret that images are an important part of a successful email marketing strategy. Email newsletters with images have a higher click-through rate than those without (Vero). But instead of just dropping in your logo and calling it a day, you can use image maps to create interactive graphics.

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Hold the Phone: Email Marketing Still Rings True

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to disagree. I am 20 years old, and I check my email just as much as my social media apps. While checking your email used to require a desktop computer, your emails are now with you everywhere you go. With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more.

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Getting Bored with Your Own Writing

I just erased an entire blog post that was intended for this spot. I had an interesting anecdote to start things out and tied it to an important business principle, but when I read it back it bored me. It did not pass the “So What?” test, so I ditched it and started over.

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Ask Questions with Childlike Persistence

July 27, 2010


As any parent with young children will tell you, kids have no problem asking questions. Even the simplest declaration can set off an avalanche of inquiries that would make the most experienced journalist proud. They leave no possibility unexplored and are committed to revealing every detail.

When writing a story for your email newsletter or blog that requires fact gathering via research or interviews, it is important for us to ask all the right questions as well. I have learned over the last 25 years or so that the most important part of the story-writing process is making sure to ask the questions that your readers would ask if they had the same opportunity.

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Choosing Words Like Your Life Depended On It

July 19, 2010


I have developed somewhat of a bad habit at home. I don’t necessarily think it’s bad, but based on some recent body language I have received, I may need to rethink my position on it. Every once in a blue moon, I may correct someone on the way they are using a word or phrase. Not in an obnoxious way, of course, but more in the saying back the correct word in a childlike tone as if asking if that is what they really meant to say way.

See, I told you it wasn’t obnoxious.

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Red Ink Won't Kill You

June 17, 2010


As a longtime editor and reader of intern-penned articles, I often was faced with explaining why their papers were overwhelmed with red ink. My opening line was usually, “It’s not as bad as it looks.” Although, usually it was.

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