Fiore Feed Small Business and Marketing Update (7/29)

July 29, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing, communication and more. In this week’s picks, you’ll find guidance on how to write better content, win new clients, engage with fans on social media and more.

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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)

Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)

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How to Manually Code HTML Image Maps

September 19, 2014


In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as promised, I will walk you through manually coding image maps.

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3 Ways to Get Students to Open Your Email Newsletter

Email marketing has an ROI of 4,300% (Copyblogger), so why aren’t you getting the kind of engagement you’d like from your email newsletters? Check out these three suggestions to get readers to interact with your email content.

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Hold the Phone: Email Marketing Still Rings True

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to disagree. I am 20 years old, and I check my email just as much as my social media apps. While checking your email used to require a desktop computer, your emails are now with you everywhere you go. With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more.

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Sephora and the Beauty of Successful Email Marketing

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. I am consistently bombarded with subject lines that read “50% off this” or “25% off that.” When companies are really feeling desperate, I can count on the occasional, “We miss you, Jennifer. Here’s 15% off. Come visit our website!”

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$120 for My Email Address?

June 30, 2011


How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in my room and in the lobby.

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What Makes You So Special?

Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see beyond the obvious to the essential value of what you provide? If not, you may have a problem.

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Looking for Newsletter Content? Talk it Out.

For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind — bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics — much less actually write about them.

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Browser Viewing Bails Out Quirky Emails

April 13, 2010


It is no secret to anyone who has every attempted to send an HTML email newsletter that coding can be a tricky thing. Designing a nice newsletter with background images, lots of color and text perfectly wrapped around your images is not that hard. Getting it to show up that way in your recipients’ mailbox, however, is a different kettle of fish (as they say across the pond).

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