$120 for My Email Address?
How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in my room and in the lobby.
What Makes You So Special?
Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see beyond the obvious to the essential value of what you provide? If not, you may have a problem.
Looking for Newsletter Content? Talk it Out.
For lots and lots of people, creating relevant, compelling content for their email newsletters can be a grind — bordering on downright unpleasant. No matter how enthusiastic one is about their business, it often is hard to come up with three or four good topics — much less actually write about them.
Browser Viewing Bails Out Quirky Emails
It is no secret to anyone who has every attempted to send an HTML email newsletter that coding can be a tricky thing. Designing a nice newsletter with background images, lots of color and text perfectly wrapped around your images is not that hard. Getting it to show up that way in your recipients’ mailbox, however, is a different kettle of fish (as they say across the pond).
Nominate a Non-Profit for a Free Year of davemail
The davemail team wants to give away a year’s worth of email newsletters, including all the extras, but we need your help. We are looking to the small-business community to nominate non-profit organizations that are making a big impact with limited resources. We realize that describes most non-profits, but we are looking for a group that could not normally afford to outsource their communications.
davemail Q & A: Using Third-Party Lists
The issue of using lists of email addresses generated by someone other than you continues to be a hot topic. I received an email this week asking for my opinion about using a list provided by the organizers of a trade show.
Buying a List Should Not be on Your List
In searching for keywords that people use when seeking information about email newsletters, I made a rather disturbing discovery. The No. 1 term searched for was “email lists.” Apparently, last month more people searched for information on purchasing a list of email addresses than newsletter design, writing, deliverability or email marketing combined.
Make Parties More Fun: Hire a Writer
In my business, every day is different, which is a big reason why I like it so much. Over the last two days, I have been writing about the falling price of recreational land in southwest Georgia, the governor’s visit to a local manufacturing company, and the virtues of a new wellness center.
Tomorrow, it will be law enforcement and eye care.
Email Success? Preach to the Choir
I need to be honest about something. After a few weeks of monitoring online conversations through TweetDeck and Google Alerts on the subject of email newsletters, I had become a bit disheartened. There apparently are a lot of people out there complaining about getting newsletters they didn’t ask for, can’t unsubscribe from, or simply add to the chaos of their bulging inboxes.
Does that mean that email newsletters are no longer viable, and we will be communicating in 140-character chunks for the rest of our online lives? Hardly. In fact, after momentarily doubting my life calling and expenditure of all available (and future) funds, I was struck by a bolt of truth that reminded me why I remain so excited about this powerful tool.
Nine Reasons to Consider Email Newsletters
I spend a lot of time talking about why davemail is a great alternative to online, do-it-yourself email marketing services. Lost in my enthusiasm, however, is the simple truth that there may be one or two of you out there who are not yet sold on the value of an email newsletter in the first place.
So I am putting away the sales hat and speaking from the heart. Whether you do it yourself, assign it to a competent staff member or outsource it to highly trained, experienced, creative, dependable writing and design team (let’s call them davemail for purposes of illustration), email newsletters are worth a look.
Here are my top nine reasons why:
