Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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Use Your Business Blog to Create Better Customers

You know that communicating regularly with customers can lead to stronger relationships and more business. You also know that you have information about your business that will make them better customers. So why don’t you give it to them?

Because you don’t really believe it.

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Keepin’ it Real: Fresh Writing for Common Topics

When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles that discuss the same topics in slightly varying ways. It can be frustrating as a writer to find a fresh way of approaching a topic that so many other writers have covered, but don’t be discouraged – you can still write a unique, original and new piece simply because it’s coming from you.

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Creating a Company Blog: Why Your Business Needs to Start Blogging

May 31, 2013


More and more businesses, including your competitors, are using blogging as a new way to promote themselves.

The big question is: Why?

Blogging serves as a unique, valuable, and powerful tool that allows your business to take a different approach to traditional marketing. Delivering relevant and high-quality content to potential customers is the most tried and true method of building an audience online and creating sales leads.

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How Can Local Business Owners Blog Effectively? Experts Weigh In.

Having a website for your local business simply isn’t enough by itself to get the attention online you need to build your business. To get more visitors to your site, generate more leads and convert those leads into sales, there must be a compelling reason for them to visit — and come back.

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How to Attract New Customers in 2013 with a Business Blog

December 19, 2012


For a business owner, the dwindling days of 2012 means putting strategies in place to accomplish your goals for 2013. You’re probably asking yourself how to grow your business, operate more efficiently, pay off debt or maybe even expand to a new location.

What can you do if that list of goals includes growing your business by attracting new customers online? One of the best places to start is by creating a business blog.

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