Identity Crisis? How to Build Your Brand Identity

In today's fiercely competitive business landscape, a strong brand identity is a necessity. It sets you apart from competitors, makes you recognizable and gains your customer’s trust. Whether [...]

Spread the Love, Tell your Story

When I was a little girl, Valentine’s Day was one of my favorite holidays. My mom would wake up early to decorate the kitchen with red and white streamers and confetti, and make heart-shaped [...]

You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. [...]

What Can Great Content Do for Your Business? Experts Weigh In.

An unintended consequence of businesses developing more of an online presence is that customers can feel as though the selling process is done entirely through robots. While researching [...]

LinkedIn and Personal Branding: What Experts Have To Say

We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t [...]