The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

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5 Reasons Your Personal Blog Makes You More Successful at Work

September 22, 2014


Blogging is a great hobby, but have you ever thought about how it can help advance your career? Just because your personal blog is unrelated to your career does not mean it is not prepping you for success. If you put the work in, your personal blog can help you become more successful at work.

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How to Transition from Academic Writing to Blogging

As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences between the writing styles and approaches I have implemented. Academic writing centers on a thesis statement, research and formal prose, while blogging focuses on getting your thoughts down in a coherent, informal manner and using your personal experiences. Here are a few ways to make the transition from writing a research paper to writing an informal blog post.

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From Backpack to Briefcase: The Transition from Academic to Professional Writing

In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at Florida State. The writing I produced as a student was grounded in my studies and intended for an academic audience, with titles or headlines that would bore the average reader. But here I write as a young professional in a non-academic setting with a real-world audience, and that makes a huge difference in the the writing process.

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Keepin’ it Real: Fresh Writing for Common Topics

When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles that discuss the same topics in slightly varying ways. It can be frustrating as a writer to find a fresh way of approaching a topic that so many other writers have covered, but don’t be discouraged – you can still write a unique, original and new piece simply because it’s coming from you.

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Great Content is More than a Catchy Headline

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe even a numbered list featuring information about compounding interest and tips on choosing mutual funds.

Do you know what I found? Reasons people don’t start saving for retirement sooner. There was not a single sentence about how to save.

In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes.

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