The 5 Most-Read Fiore Feed Articles from 2015

Every week, our team reviews the best online articles we can find on a variety of topics related to business, grammar, social media, marketing, communication and more and deliver the best five to your inbox every Friday afternoon with the Fiore Feed.

In 2015, it seems our readers were focused on minding their “P”s—professionalism, punctuation, productivity and pressure. In case you missed them, here are the five most-read articles we sent out this year.

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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What Can Content Marketing Do for Small Business? Expert Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.

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Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.

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More Business is Just Icing on the Cake (Pop)

September 17, 2013


At some point during my junior year at Florida State I became obsessed with making cake pops, a dessert that combines cake, frosting and candy coating into a bite-sized version of everything that is right with the world. You may have seen them on the menu at Starbucks, but it all started with blogger Angie Dudley, aka Bakerella.

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Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is something about following and repining that makes it addicting. By simply exploring Pinterest, I have noticed that companies use a variety of methods to draw in potential customers. Two great examples of marketing that help to encourage repins, likes and possible buys are Lucky Brand and Anthroplogie.

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3 Powerful Content Changes to Grow Your Audience Online

January 31, 2013


To create our recent infographic on audience building, I had to hack and slash my way through beaucoup ineffective and boring content to find the gems. Along the way, I fled posts that were obviously written specifically for search engines only and encountered content that left me grabbing for those few minutes of my life back. And some people say finding and sharing great content is easy!

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Audience Building is The First Step to Effective Marketing

January 29, 2013


If you create great online marketing materials, write a compelling blog post or tweet breaking industry news, but no one sees them, what has really been accomplished? About as much as a tree falling in the forest with no one there. It is no secret that you need an audience to be successful in any […]

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How Small Businesses Can Build An Audience Online

If 2013 is going to be the year you commit to growing your business using the Internet and inbound marketing techniques, one of the first questions you should ask is how to build an online audience. The topic of online audience building has been discussed at length by many bloggers as you’ll see below.

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