Make Sure the Air is Cold
For those of us who provide a service, our jobs don’t end with the delivery of our product. They end when we have confirmed that what our client really hired us to do is actually done.
$120 for My Email Address?
How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in my room and in the lobby.
Be Careful, the Plate is Hot!
If you are wondering why it is all about me and how I feel, it’s because it is. I am what matters. I am the goal. I am the prize. I am customer, hear my roar.
What was the Old Color?
Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, they just recognize good – even if they are not sure why.
Think Before You Tweet — A Lesson From the Aflac Duck
Social media is proving to be a window to our souls that always stays open. In the last couple days, rapper 50 Cent and actor Gilbert Gottfried have taken heat for insensitive jokes they made on their Twitter accounts about the ongoing tragedy in Japan. In fact, Gottfried was fired as the voice of the iconic Aflac duck for his off-color comments. Aflac is Japan’s largest insurer.
Converting the Curious
Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store — or on to your website — and then convert them. Make them believers in what you do by explaining the value of what you offer and how it will make their life better.
Your Application Has Been Denied
I interviewed a loan officer the other day who told me that while a loan application may give him the numbers he needs, he still “banks the man (or woman).” He explained that a person’s character is still the most important factor to him in deciding a person’s loan worthiness. He asks himself, “Is he (or she) the kind of person I want to do business with?”
Love Your Accountant? Tell Somebody.
I know we are already in resolution-breaking mode, but here is a simple goal for 2011 that would help all of us who are looking to keep our business doors open this year.
Style or Substance? How About Both?
“It’s about what you write, not how well you write it.”
Like a dagger to the heart, those words from a new email newsletter client pierced my writer’s soul and made me question the purpose of my very existence. Why am I here if not to take the mundane and spin it into something interesting?
When Thinking Gets in the Way of Writing
I find it hard to write when I get discouraged. At a time when businesses are crumbling, the rate of small-business closings has tripled, and people are making drastic lifestyle decisions, I have let my writing time be consumed with thinking. Way too much thinking, to be honest.
