4 Ways to Find Better Pinterest Pins for Your Business

If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.

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The Power of Students Using Instagram

With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful start. Tallahassee was long overdue for a new entertainment and shopping area that was not only a short walk from the football stadium on game days, but also provided an upscale option for FSU students to socialize. Although College Town launched without everything ready to open, it already offers something for everyone: several sports-bar style restaurants, a boutique, and my personal favorite – Brooklyn Water Bagels & Pizza Co.

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5 Ways to Make Great Business Pinterest Boards

October 21, 2013


The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you can maximize your pinning potential and build your online audience.

If you are unsure about what you company’s Pinterest board should look like, here are five tips that will make your time investment in Pinterest well worth it.

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Instagram for Business: One Tallahassee Company Doing it Right

September 24, 2013


Sharing life’s big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share these images with your friends and family.This idea of photo sharing brings up an interesting question for businesses – where do they belong in this avalanche of posted images?

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Using Pinterest for Business: 6 Simple Tips

September 05, 2013


If you are a business owner who has recently joined the world of Pinterest, first of all let me say, “Welcome!” You now have the ability to waste hours of your life without even realizing it. In all seriousness, Pinterest is a great way of promoting and building a brand for your company, in part because users find it so addicting. To be successful on Pinterest, it is crucial to know how to navigate through this increasingly popular social network.

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Pinterest vs Instagram: Where Should Business Owners Spend Their Time?

July 30, 2013


When it comes to social media, photos and visuals are big factors in attracting attention. I know when I’m looking at my phone, I usually just scroll through text, but I will stop to look at a picture. Are you the same way? According to HubSpot, 40% of people respond better if something is visual […]

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How to Use Social Media for Your Business: Expert Insights

June 10, 2013


When used correctly, social media allows your business to reach a large number of prospects and to interact with them as often as they are on Facebook or Twitter (which tends to be pretty frequently, thanks to smartphone apps).

However, your company’s presence on social media sites also presents a risk, because it makes you vulnerable to criticism and public complaints.

Or maybe your social media accounts are actually hurting your business more than helping, because you are unsure of what you should be posting.

In this post, we have gathered some of the most important social media articles for your business to give you new ideas about how to use social media to your full advantage.

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LinkedIn and Personal Branding: What Experts Have To Say

April 19, 2013


We’ve all had the saying “don’t judge a book by its cover” repeated to us constantly while we were growing up. But as much as we hate to admit it, we all make judgments about people we don’t know. They aren’t necessarily negative, but we still assume things based on a person’s appearance and demeanor. […]

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Using Pinterest for Social Proof: 3 Examples of Customer Testimonial Boards

April 12, 2013


You may know Pinterest as a site for planning wedding color schemes, organizing outfit ideas and even sharing Condescending Wonka memes, but you may not know it is also a great platform for businesses to reach their customers in unique ways.

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Expert Advice on the Value of Google+ For Business

February 11, 2013


Over the past few months, there has been a deluge of content published about Google+. Some online marketing heavy-hitters such as Derek Halpern have even taken the discussion to their Google+ account about the response rate on the platform compared to its current rank as the second-largest social media site. While there are many views […]

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