Social media is proving to be a window to our souls that always stays open. In the last couple days, rapper 50 Cent and actor Gilbert Gottfried have taken heat for insensitive jokes they made on their Twitter accounts about the ongoing tragedy in Japan. In fact, Gottfried was fired as the voice of the iconic Aflac duck for his off-color comments. Aflac is Japan’s largest insurer.
While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of “Entrepreneur.” I was pleased to come across an article entitled “The Twittering Class,” about the use of social media tools, but was flabbergasted by how far the article missed the mark.
How many experts out there, much less regular business people, are simply missing the point of Twitter as it relates to business?
