Make Sure the Air is Cold
For those of us who provide a service, our jobs don’t end with the delivery of our product. They end when we have confirmed that what our client really hired us to do is actually done.
$120 for My Email Address?
How much is my email address worth? Certainly more than I would have guessed. Last week, I traded my email address to the Fairmont Turnberry Resort in Aventura for four days of Internet access in my room and in the lobby.
Be Careful, the Plate is Hot!
If you are wondering why it is all about me and how I feel, it’s because it is. I am what matters. I am the goal. I am the prize. I am customer, hear my roar.
What was the Old Color?
Now, before I get all judgmental, I readily admit that I would be very unlikely to recognize a change in a friend’s house color, either. The point is that people often don’t recognize better, they just recognize good – even if they are not sure why.
Converting the Curious
Wow. I went in for a battery and came out with a business lesson. That is my job, too, and probably yours. Get people in to your store — or on to your website — and then convert them. Make them believers in what you do by explaining the value of what you offer and how it will make their life better.
Your Application Has Been Denied
I interviewed a loan officer the other day who told me that while a loan application may give him the numbers he needs, he still “banks the man (or woman).” He explained that a person’s character is still the most important factor to him in deciding a person’s loan worthiness. He asks himself, “Is he (or she) the kind of person I want to do business with?”
Love Your Accountant? Tell Somebody.
I know we are already in resolution-breaking mode, but here is a simple goal for 2011 that would help all of us who are looking to keep our business doors open this year.
Saying ‘No’ to Small is a Big Mistake
It has been a common tagline for print ads and radio spots for generations. “No job is too big or too small, we do it all.” Variations of this theme can be found in ads for companies in virtually every industry as a common way to communicate a general openness to considering projects of all sizes.
Today, it means something much more literal.
Eat, Watch, Type
At the time of this writing, I am sitting in a Chick-fil-A restaurant in St. Augustine, Fla., working on email newsletters and trying not to be overly distracted by the surprisingly compelling interaction between the eager-to-please staff and the waves of “guests” filling the dining area.
Using SMS as a Marketing Tool
What role can SMS messaging play in a marketing campaign?
SMS (short message service) messages are text messages delivered to mobile phones much in the same way email newsletters are delivered to inboxes.
