Where Everyone Knows Your Name: The Benefits of Interning for a Small Business

I can’t tell you my boss’s Starbucks order. However, I can tell you that he always buys Breakfast Blend K-Cups for the office kitchen. And, yes, the K-Cups are, as well as the sugar and everything else in the kitchen that’s coffee-related, up for grabs. Not having to deliver my boss’s coffee may seem like a small detail, but it’s just one of the many benefits of interning with a small company.

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5 Tips for Getting Your Business on Pinterest

February 12, 2016


Pinterest is one of social media’s most popular platforms with more than 100 million users worldwide. But is its pin-and-share style a good fit for businesses trying to build online relationships with their target audience?

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Want to Build Your Business? Turn and Face the Wind

June 11, 2015


Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a north Florida winter, it can be downright cold. Maybe not Duluth, Minn., cold, but cold enough to need every piece of fleece I jammed into my suitcase.

chapstick2My wife, Robyn, and I looked out at the bright sunshine from our balcony and decided there was no way we could miss walking on the beach we had admired for the last two days. So we went.

Bundled up and ready, we started our excursion with several marginally successful selfies (I’m still working on that skill) and then began a pleasant stroll with the brisk wind at our backs. After around 20 minutes, we decided to head back, but we quickly realized that turning around meant facing a wind that would redden our cheeks and chap our lips in mere minutes.

So we did the smart thing. We kept walking farther down the beach.

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The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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Nothing Changes if Nothing Changes?

November 25, 2014


If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not moving forward, you are moving backward.

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What Can Content Marketing Do for Small Business? Expert Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.

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From Backpack to Briefcase: The Transition from Academic to Professional Writing

In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at Florida State. The writing I produced as a student was grounded in my studies and intended for an academic audience, with titles or headlines that would bore the average reader. But here I write as a young professional in a non-academic setting with a real-world audience, and that makes a huge difference in the the writing process.

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Instagram for Business: One Tallahassee Company Doing it Right

September 24, 2013


Sharing life’s big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share these images with your friends and family.This idea of photo sharing brings up an interesting question for businesses – where do they belong in this avalanche of posted images?

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Using Pinterest for Business: 6 Simple Tips

September 05, 2013


If you are a business owner who has recently joined the world of Pinterest, first of all let me say, “Welcome!” You now have the ability to waste hours of your life without even realizing it. In all seriousness, Pinterest is a great way of promoting and building a brand for your company, in part because users find it so addicting. To be successful on Pinterest, it is crucial to know how to navigate through this increasingly popular social network.

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