Bad Advice: Columnist Misses Point of Twitter

September 01, 2009


While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of “Entrepreneur.” I was pleased to come across an article entitled “The Twittering Class,” about the use of social media tools, but was flabbergasted by how far the article missed the mark.

How many experts out there, much less regular business people, are simply missing the point of Twitter as it relates to business?

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Using SMS as a Marketing Tool

What role can SMS messaging play in a marketing campaign?

SMS (short message service) messages are text messages delivered to mobile phones much in the same way email newsletters are delivered to inboxes.

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