Fiore Favorites: Best Super Bowl Commercials of All Time

Whether you’re rooting for the Patriots or Eagles this Sunday, everyone knows the true winner of Super Bowl LII will be the brand that produces the most memorable, game-changing commercial. Whether they make you laugh out loud or shed a tear, unforgettable commercials are a staple of the Super Bowl experience.

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Fiore Communications Announces Expansion

May 29, 2015

I know growing pains are supposed to hurt, but so far, so good.

We are happy to announce two changes designed to better serve our growing and increasingly diverse client base.

RC  HeadSHot_resizeWe are very fortunate to have recently hired Robby Cunningham, APR, as senior account manager to oversee major client activities and provide strategic content development. Robby is a Florida native and award-winning communicator with an extensive background in executive-level government communications, crisis management and media relations. His experience includes nearly 17 years in state government, where he served primarily as communications director in several agencies under five governors.

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The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

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Bad Advice: Columnist Misses Point of Twitter

September 01, 2009

While waiting for my 15-year-old daughter to exhaust the rest of her allowance at the mall (with the help of a friend), I sat in the café area at Borders reading the September issue of “Entrepreneur.” I was pleased to come across an article entitled “The Twittering Class,” about the use of social media tools, but was flabbergasted by how far the article missed the mark.

How many experts out there, much less regular business people, are simply missing the point of Twitter as it relates to business?

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Using SMS as a Marketing Tool

June 27, 2009

What role can SMS messaging play in a marketing campaign?

SMS (short message service) messages are text messages delivered to mobile phones much in the same way email newsletters are delivered to inboxes.

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