Make Sure the Air is Cold
For those of us who provide a service, our jobs don’t end with the delivery of our product. They end when we have confirmed that what our client really hired us to do is actually done.
For those of us who provide a service, our jobs don’t end with the delivery of our product. They end when we have confirmed that what our client really hired us to do is actually done.
If you are wondering why it is all about me and how I feel, it’s because it is. I am what matters. I am the goal. I am the prize. I am customer, hear my roar.
I was a little nervous as I walked through the doors of my Bank of America branch this morning. I was sure they could tell why I was there. I needed to close my two business accounts, and my downward-cast eyes were a tell-tale sign that I was hoping for a quick and impersonal transaction.
I quickly realized that would not be the case when I got to the teller, and he informed me that I would have to sign in over at the white clipboard and someone would be with me in a moment.
While hanging out with my younger three children last night, I heard my 9-year-old son say something I have thought a million times but never had the courage to say out loud.
Strengthening relationships with current customers is the easiest and most effective way to increase your sales. The old adage that it is five times more expensive to gain a new client than retain a current client may be difficult for you to quantify, but it is certainly true in principle.