The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

Continue Reading …

Leave a Comment (1)

4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)

Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)

Continue Reading …

Comments Off on 4 Simple Swaps That Can Change Your Content Marketing

4 Reasons Why Our Addiction to Smartphones Can be Good for Business

When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The increasing popularity of smartphones has come with a high cost – shutting out the world around us. And although the obsession with mobile phones and unwillingness to unglue from them is often associated with Millennials, the addiction is actually widespread over all age groups. With 49 percent of all U.S. adults ages 50-64 owning a smartphone, it is no surprise that wherever we are and whoever we’re with, no one can take their eyes off their screen.

Continue Reading …

Comments Off on 4 Reasons Why Our Addiction to Smartphones Can be Good for Business

One Does Not Simply Write a Blog Post about Memes

If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.

Continue Reading …

Comments Off on One Does Not Simply Write a Blog Post about Memes

3 Ways to Get Students to Open Your Email Newsletter

Email marketing has an ROI of 4,300% (Copyblogger), so why aren’t you getting the kind of engagement you’d like from your email newsletters? Check out these three suggestions to get readers to interact with your email content.

Continue Reading …

Comments Off on 3 Ways to Get Students to Open Your Email Newsletter

What Can Content Marketing Do for Small Business? Expert Weigh In.

More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.

Continue Reading …

Comments Off on What Can Content Marketing Do for Small Business? Expert Weigh In.

Google Analytics is Changing How We Measure Success

November 04, 2013


Whether it is blog topics on your website or articles for your email newsletter, there really is no longer any excuse for delivering content that is not interesting to your readers or site visitors. When something works, do it more. If it is being ignored, write about something else.

Continue Reading …

Comments Off on Google Analytics is Changing How We Measure Success

Great Content is More than a Catchy Headline

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe even a numbered list featuring information about compounding interest and tips on choosing mutual funds.

Do you know what I found? Reasons people don’t start saving for retirement sooner. There was not a single sentence about how to save.

In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes.

Continue Reading …

Comments Off on Great Content is More than a Catchy Headline

What Makes Great Content Great? Experts Weigh In.

Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content.

Great content can do a lot for your business, like generate interest in your brand and help you close sales. That’s why it’s so important to create something of value, instead of 300 words of fluff sprinkled with keywords and hip phrases.

What makes great content great?

In this post we have gathered some definitions of great content from blogging experts. Use this infographic as a jumping off point as you begin the content creation process and also as a self-measurement tool along the way.

Continue Reading …

Comments Off on What Makes Great Content Great? Experts Weigh In.

Sephora and the Beauty of Successful Email Marketing

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. I am consistently bombarded with subject lines that read “50% off this” or “25% off that.” When companies are really feeling desperate, I can count on the occasional, “We miss you, Jennifer. Here’s 15% off. Come visit our website!”

Continue Reading …

Comments Off on Sephora and the Beauty of Successful Email Marketing

Next Page »