Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have [...]

You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. [...]

Hold the Phone: Email Marketing Still Rings True

When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to [...]

Great Content is More than a Catchy Headline

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe [...]

Sephora and the Beauty of Successful Email Marketing

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. [...]

More Business is Just Icing on the Cake (Pop)

At some point during my junior year at Florida State I became obsessed with making cake pops, a dessert that combines cake, frosting and candy coating into a bite-sized version of everything that [...]

Opportunity is Hard Work

During his acceptance speech at the Teen Choice Awards last week, Ashton Kutcher surprised everyone by giving some very insightful advice. “Opportunity looks a lot like hard work,” Kutcher said. [...]

Storytelling and Social Media: An Inside Look at Proof Eyewear’s Online Success

Human-to-human communication is becoming more essential as consumers are increasingly skeptical of the corporate world. People connect more with their peers than a logo or a mission statement. [...]

Great Stories Are Truly Revealing

As you get older, people tend to cut you some slack if you happen to tell the same story more than once, as long as it is a good story.  When I was a kid, there was no better place to hear a good [...]

Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is [...]

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