How to Create and Install a Website Favicon

December 11, 2015


What the heck is a favicon and how do I get one?

They are there every time you get online and visit your favorite websites, but you may have never even noticed them. Favicons, or favorite icons, are those small icons that, depending on your browser, may appear next to a website’s name or URL in the browser’s address bar, tab and/or bookmarks bar. They are usually logos or some other graphical representation of the company or organization.

Our favicon is a red “e.”

Because I’m using Google Chrome, favicons appear both in the browser tab and the bookmark bar.

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

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Eyewear Company Uses Instagram for Audience Building

When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.

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You CAN Handle the Truth: Using Social Media to Manage your Brand

This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. I was never terribly impressed by his acting and I was shocked to find that, even in the few minutes […]

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Great Content is More than a Catchy Headline

If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe even a numbered list featuring information about compounding interest and tips on choosing mutual funds.

Do you know what I found? Reasons people don’t start saving for retirement sooner. There was not a single sentence about how to save.

In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes.

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Sephora and the Beauty of Successful Email Marketing

Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. I am consistently bombarded with subject lines that read “50% off this” or “25% off that.” When companies are really feeling desperate, I can count on the occasional, “We miss you, Jennifer. Here’s 15% off. Come visit our website!”

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More Business is Just Icing on the Cake (Pop)

September 17, 2013


At some point during my junior year at Florida State I became obsessed with making cake pops, a dessert that combines cake, frosting and candy coating into a bite-sized version of everything that is right with the world. You may have seen them on the menu at Starbucks, but it all started with blogger Angie Dudley, aka Bakerella.

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Audience Building on Pinterest: Two Companies Doing it Right

A couple of years ago, I was introduced to a new website that has since changed my life: Pinterest. While I’ll admit to spending a little more time on it than I probably should, there is something about following and repining that makes it addicting. By simply exploring Pinterest, I have noticed that companies use a variety of methods to draw in potential customers. Two great examples of marketing that help to encourage repins, likes and possible buys are Lucky Brand and Anthroplogie.

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