When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.
When I was a little girl, Valentine’s Day was one of my favorite holidays. My mom would wake up early to decorate the kitchen with red and white streamers and confetti, and make heart-shaped pancakes. My sisters and I exchanged cards with my dad and we would always receive a card from our grandpa in the mail. Then I would go to school and exchange cards with my friends, classmates and, if I was particularly bold, my crush du jour. As I’ve gotten older, the holiday’s emphasis has shifted somewhat from familial love to romantic love, but one thing that has remained constant is the exchanging of cards.
It is human nature to fear the new. Plato, raised in the time of oral culture, feared that writing things down on paper would make the next generation lazy and unable to memorize, and would erase the way of life Plato had come to know and love. I only know this, though, because Plato took the time to write down his fears about writing. (Ironic, isn’t it?) Today, Baby Boomers fear that Millennials’ digital technologies – smart phones, iPads, Facebook – are making us lazy and self-centered, and are erasing the way of life that they know and love. Yet, companies often hire young people to manage and strategize their business’s social media pages. (That’s how I landed this sweet gig!)
A few months ago, my roommate’s boyfriend’s car broke down. He isn’t terribly knowledgeable about cars and was wary of being ripped-off by a mechanic, especially on his college-student budget. He decided to turn to Reddit, a popular user-generated web forum, to ask for recommendations for honest mechanics in the area.
He received several, decided on one and ended up having far less work done and money spent than he expected – in other words, he was extremely pleased with the online recommendation.
This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. I was never terribly impressed by his acting and I was shocked to find that, even in the few minutes [...]
When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to disagree. I am 20 years old, and I check my email just as much as my social media apps. While checking your email used to require a desktop computer, your emails are now with you everywhere you go. With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more.
If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful start. Tallahassee was long overdue for a new entertainment and shopping area that was not only a short walk from the football stadium on game days, but also provided an upscale option for FSU students to socialize. Although College Town launched without everything ready to open, it already offers something for everyone: several sports-bar style restaurants, a boutique, and my personal favorite – Brooklyn Water Bagels & Pizza Co.
Whether it is blog topics on your website or articles for your email newsletter, there really is no longer any excuse for delivering content that is not interesting to your readers or site visitors. When something works, do it more. If it is being ignored, write about something else.
If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe even a numbered list featuring information about compounding interest and tips on choosing mutual funds.
Do you know what I found? Reasons people don’t start saving for retirement sooner. There was not a single sentence about how to save.
In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes.