In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at Florida State. The writing I produced as a student was grounded in my studies and intended for an academic audience, with titles or headlines that would bore the average reader. But here I write as a young professional in a non-academic setting with a real-world audience, and that makes a huge difference in the the writing process goes.
It’s no secret that images are an important part of a successful email marketing strategy. Email newsletters with images have a higher click-through rate than those without (Vero). But instead of just dropping in your logo and calling it a day, you can use image maps to create interactive graphics.
When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles that discuss the same topics in slightly varying ways. It can be frustrating as a writer to find a fresh way of approaching a topic that so many other writers have covered, but don’t be discouraged – you can still write a unique, original and new piece simply because it’s coming from you.
Over the short history of social media, we have seen a lot of content go viral. From videos of families being reunited with loved ones returning from war, to pictures of crazy Walmart shoppers, there is a lot of media that everyone seems to know about.
When your business has first launched or is trying to attract a new type of customer, an important first step is to identify the most effective ways to reach your target audience s. If you have you ever watched Nickelodeon on a weekday afternoon, you know that their advertisers understand their audiences very well. Every commercial is an enthusiastically narrated pitch for children’s toys or a somewhat less enthusiastic pitch to buy household cleaning supplies or cookware. Why? The audiences for that particular channel at that particular hour is generally school-aged children and their stay-at-home parent. While your business may not be investing in television ads, the principle of identifying your audience and tailoring your message to appeal to them remains the same.
When I was a little girl, Valentine’s Day was one of my favorite holidays. My mom would wake up early to decorate the kitchen with red and white streamers and confetti, and make heart-shaped pancakes. My sisters and I exchanged cards with my dad and we would always receive a card from our grandpa in the mail. Then I would go to school and exchange cards with my friends, classmates and, if I was particularly bold, my crush du jour. As I’ve gotten older, the holiday’s emphasis has shifted somewhat from familial love to romantic love, but one thing that has remained constant is the exchanging of cards.
This past Sunday night I flipped my television to HBO, excited for the premiere of the new season of Girls, and happened to catch the end of an episode of True Detective with Matthew McConaughey. I was never terribly impressed by his acting and I was shocked to find that, even in the few minutes [...]
When I wake up in the morning, I go through a phone-checking routine. First comes Facebook, then Instagram and lastly my email. While some may say that email is becoming obsolete, I would have to disagree. I am 20 years old, and I check my email just as much as my social media apps. While checking your email used to require a desktop computer, your emails are now with you everywhere you go. With smart phones and tablets, checking your email on the go is easier than ever, which increases the likelihood of using it more.
If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful start. Tallahassee was long overdue for a new entertainment and shopping area that was not only a short walk from the football stadium on game days, but also provided an upscale option for FSU students to socialize. Although College Town launched without everything ready to open, it already offers something for everyone: several sports-bar style restaurants, a boutique, and my personal favorite – Brooklyn Water Bagels & Pizza Co.