As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences between the writing styles and approaches I have implemented. Academic writing centers on a thesis statement, research and formal prose, while blogging focuses on getting your thoughts down in a coherent, informal manner and using your personal experiences. Here are a few ways to make the transition from writing a research paper to writing an informal blog post.
If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.
With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.
Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.
Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.
Email marketing has an ROI of 4,300% (Copyblogger), so why aren’t you getting the kind of engagement you’d like from your email newsletters? Check out these three suggestions to get readers to interact with your email content.
You know that communicating regularly with customers can lead to stronger relationships and more business. You also know that you have information about your business that will make them better customers. So why don’t you give it to them?
Because you don’t really believe it.
Although it might sound a little crazy, a lot can be learned from a cup of coffee, even when it comes to writing a blog post. Comparing a blog post to the formation of a cup of Joe can help you determine the best combination of ingredients and most efficient process to make a savor-worthy creation.
More likely than not, the majority of successful content marketing campaigns you’ve been exposed to are those of the “big dog” companies such as Red Bull, HBO and Coke. They’ve got big budgets, vast resources and dedicated employees working around the clock to ensure their brand’s story is told on their terms. So, you may be wondering how effective content marketing can be for your small business. We searched for and found expert opinions that confirm that, when utilized correctly, content marketing for small businesses can be extraordinarily effective.
In my short time as an intern at Fiore Communications, I feel as though I’ve learned almost as much about writing as I have during my two years in the Editing, Writing, and Media program at Florida State. The writing I produced as a student was grounded in my studies and intended for an academic audience, with titles or headlines that would bore the average reader. But here I write as a young professional in a non-academic setting with a real-world audience, and that makes a huge difference in the the writing process.
It’s no secret that images are an important part of a successful email marketing strategy. Email newsletters with images have a higher click-through rate than those without (Vero). But instead of just dropping in your logo and calling it a day, you can use image maps to create interactive graphics.
When writing for a blog, oftentimes you will find yourself writing about topics that many other people have covered before. A quick Google search is bound to pull up countless blogs and articles that discuss the same topics in slightly varying ways. It can be frustrating as a writer to find a fresh way of approaching a topic that so many other writers have covered, but don’t be discouraged – you can still write a unique, original and new piece simply because it’s coming from you.