If your company has a Pinterest page, your goal should be to pin entertaining, informative and valuable content. The problem is: How do you find it? As big as the social media platform is, there is a lot of content that’s not worth sharing. Your job as the pinner is to navigate through the website and find the content that will be beneficial for your brand and your audience. Here are four tips to make the Pinterest searching process a little easier.
With the recent, highly anticipated opening of FSU College Town near the campus of Florida State University, it should come as no surprise that many of its businesses are off to a successful start. Tallahassee was long overdue for a new entertainment and shopping area that was not only a short walk from the football stadium on game days, but also provided an upscale option for FSU students to socialize. Although College Town launched without everything ready to open, it already offers something for everyone: several sports-bar style restaurants, a boutique, and my personal favorite – Brooklyn Water Bagels & Pizza Co.
Whether it is blog topics on your website or articles for your email newsletter, there really is no longer any excuse for delivering content that is not interesting to your readers or site visitors. When something works, do it more. If it is being ignored, write about something else.
If you came across an article titled “How to Start Saving for Retirement,” what would you expect to read about? If you’re like me, you’d expect actual methods and tips for saving money, maybe even a numbered list featuring information about compounding interest and tips on choosing mutual funds.
Do you know what I found? Reasons people don’t start saving for retirement sooner. There was not a single sentence about how to save.
In a recent post about what makes great content great, we established that great content is empowering, grammatically correct and strategic. Another mark of great content is that it always delivers on the promises it makes.
Content marketing is about more than SEO and catchy headlines. It is about having a real conversation with your audience and communicating your Big Idea with your customers, and it all starts with content.
Great content can do a lot for your business, like generate interest in your brand and help you close sales. That’s why it’s so important to create something of value, instead of 300 words of fluff sprinkled with keywords and hip phrases.
What makes great content great?
In this post we have gathered some definitions of great content from blogging experts. Use this infographic as a jumping off point as you begin the content creation process and also as a self-measurement tool along the way.
The social media platform Pinterest is a great way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you can maximize your pinning potential and build your online audience.
If you are unsure about what you company’s Pinterest board should look like, here are five tips that will make your time investment in Pinterest well worth it.
Every few days, I take a moment to scroll through my email inbox. And every few days, it’s always the same thing: a flood of advertisements from companies that I wish I hadn’t given my email to. I am consistently bombarded with subject lines that read “50% off this” or “25% off that.” When companies are really feeling desperate, I can count on the occasional, “We miss you, Jennifer. Here’s 15% off. Come visit our website!”
Sharing life’s big (and small) moments is easier than ever with the popular phone app Instagram. Whether it’s a photo of your lunch, or a beautiful sunset, it only takes a few seconds to share these images with your friends and family.This idea of photo sharing brings up an interesting question for businesses – where do they belong in this avalanche of posted images?
At some point during my junior year at Florida State I became obsessed with making cake pops, a dessert that combines cake, frosting and candy coating into a bite-sized version of everything that is right with the world. You may have seen them on the menu at Starbucks, but it all started with blogger Angie Dudley, aka Bakerella.
If you are a business owner who has recently joined the world of Pinterest, first of all let me say, “Welcome!” You now have the ability to waste hours of your life without even realizing it. In all seriousness, Pinterest is a great way of promoting and building a brand for your company, in part because users find it so addicting. To be successful on Pinterest, it is crucial to know how to navigate through this increasingly popular social network.