The 5 Most-Read Fiore Feed Articles from 2015

December 31, 2015


Every week, our team reviews the best online articles we can find on a variety of topics related to business, grammar, social media, marketing, communication and more and deliver the best five to your inbox every Friday afternoon with the Fiore Feed.

In 2015, it seems our readers were focused on minding their “P”s—professionalism, punctuation, productivity and pressure. In case you missed them, here are the five most-read articles we sent out this year.

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How to Create and Install a Website Favicon

December 11, 2015


What the heck is a favicon and how do I get one?

They are there every time you get online and visit your favorite websites, but you may have never even noticed them. Favicons, or favorite icons, are those small icons that, depending on your browser, may appear next to a website’s name or URL in the browser’s address bar, tab and/or bookmarks bar. They are usually logos or some other graphical representation of the company or organization.

Our favicon is a red “e.”

Because I’m using Google Chrome, favicons appear both in the browser tab and the bookmark bar.

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Social Media: A New Hope in the Age of Millennial Skepticism

According to a 2014 Gallup poll, skepticism among Millennials is more profound than that of any previous generation. Confidence in news media has fallen to an all-time low, and expectations of institutions like law enforcement and the nation’s highest courts to act justly have all but deteriorated. Millennials seem to glance sideways at everyone from members of Congress to Wall Street brokers. This is not merely a political trend; it is a cultural trend that continues to shape public life and opinion and develop interesting implications for marketing, advertising and business.

In this age of leeriness towardSkepticism – Option 5 resized anyone who is selling something, it’s tough to gain the allegiance of even one consumer. Gone are the days when simply offering quality products and services at a reasonable price was enough to reel in consumers and keep them. Not forgetting that the majority of a given company’s business comes from a small portion of devoted consumers, companies are having to reinvent their marketing and advertising strategies to accommodate up-and-coming skeptical generations and simultaneously win customer loyalty. According to an article written by Adrian Wooldridge, editor of The Economist’s Schumpeter blog, the most increasingly popular and effective approach is to befriend the consumer, which he regards as “the holy grail of advertising.”

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Lessons Learned: 7 Dos and 7 Don’ts for Great Networking

August 07, 2015


As I approach my senior year at Florida State, I find it incredible how much I have learned — especially in the area of effective communication. My business classes sparked an interest in the need to communicate with other people well, whether it be at a networking event, an interview or a meaningful conversation. Outside the classroom, I have learned countless lessons from involvement in my sorority and networking events I attend on campus. This year, I stepped out of my comfort zone and started attending Seminole Futures, networking events with more than 100 businesses present. Although it was overwhelming at first, each time it gets less nerve-racking and more exciting.

Looking back on my experiences, I’ve come up with some dos and don’ts to help build your communications skills and make a great impression at your next networking event.

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Want to Build Your Business? Turn and Face the Wind

June 11, 2015


Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a north Florida winter, it can be downright cold. Maybe not Duluth, Minn., cold, but cold enough to need every piece of fleece I jammed into my suitcase.

chapstick2My wife, Robyn, and I looked out at the bright sunshine from our balcony and decided there was no way we could miss walking on the beach we had admired for the last two days. So we went.

Bundled up and ready, we started our excursion with several marginally successful selfies (I’m still working on that skill) and then began a pleasant stroll with the brisk wind at our backs. After around 20 minutes, we decided to head back, but we quickly realized that turning around meant facing a wind that would redden our cheeks and chap our lips in mere minutes.

So we did the smart thing. We kept walking farther down the beach.

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Fiore Communications Announces Expansion

May 29, 2015


I know growing pains are supposed to hurt, but so far, so good.

We are happy to announce two changes designed to better serve our growing and increasingly diverse client base.

RC  HeadSHot_resizeWe are very fortunate to have recently hired Robby Cunningham, APR, as senior account manager to oversee major client activities and provide strategic content development. Robby is a Florida native and award-winning communicator with an extensive background in executive-level government communications, crisis management and media relations. His experience includes nearly 17 years in state government, where he served primarily as communications director in several agencies under five governors.

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The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

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Fiore Communications Seeks Experienced Content Creator

March 31, 2015


Because of the kind of clients we serve, our next writer should have five to 10 years of experience and a substantial writing portfolio. This person will be writing on a variety of subjects and will need to be comfortable interviewing, researching and dealing with clients. Strong editing skills are also a plus, as we create a lot of content and have a very low tolerance for deviations from AP Style.

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Florida Sheriffs Rescue One of their Own at Winter Conference

February 25, 2015


Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida’s 67 sheriffs.

But never have I been more moved by their actions than during the opening session of the Winter Conference earlier this month. As is tradition, the conference begins with a prayer, presentation of colors and the singing of the national anthem — usually by a deputy from the host Sheriff’s Office.

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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