Florida Sheriffs Rescue One of their Own at Winter Conference

February 25, 2015


Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida’s 67 sheriffs.

But never have I been more moved by their actions than during the opening session of the Winter Conference earlier this month. As is tradition, the conference begins with a prayer, presentation of colors and the singing of the national anthem — usually by a deputy from the host Sheriff’s Office.

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The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

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4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)

Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)

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4 Reasons Why Our Addiction to Smartphones Can be Good for Business

When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The increasing popularity of smartphones has come with a high cost – shutting out the world around us. And although the obsession with mobile phones and unwillingness to unglue from them is often associated with Millennials, the addiction is actually widespread over all age groups. With 49 percent of all U.S. adults ages 50-64 owning a smartphone, it is no surprise that wherever we are and whoever we’re with, no one can take their eyes off their screen.

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Nothing Changes if Nothing Changes?

November 25, 2014


If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not moving forward, you are moving backward.

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5 Steps to Better Google Analytics Reporting

November 10, 2014


As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. While I learned a lot, one of my favorite things was learning about the value of Google’s measurement plan.

A measurement plan helps you identify the important metrics for your website, how to measure those metrics, and what strategies will make the results of those metrics grow.

If you do not have a measurement plan, you won’t know how any of the hundreds of metrics in Google Analytics apply to your website’s objectives.

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5 Reasons Your Personal Blog Makes You More Successful at Work

September 22, 2014


Blogging is a great hobby, but have you ever thought about how it can help advance your career? Just because your personal blog is unrelated to your career does not mean it is not prepping you for success. If you put the work in, your personal blog can help you become more successful at work.

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How to Manually Code HTML Image Maps

September 19, 2014


In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as promised, I will walk you through manually coding image maps.

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Introducing the Fiore Communications Marketing Discussion Forum

September 04, 2014


There are lots of ways to share information online. While social media understandably gets the most attention, there are other tools available to effectively transfer knowledge to your audiences.

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How to Transition from Academic Writing to Blogging

As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences between the writing styles and approaches I have implemented. Academic writing centers on a thesis statement, research and formal prose, while blogging focuses on getting your thoughts down in a coherent, informal manner and using your personal experiences. Here are a few ways to make the transition from writing a research paper to writing an informal blog post.

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