Want to Build Your Business? Turn and Face the Wind

June 11, 2015


Why is change so hard? Why do we so willingly keep moving in the wrong direction even when we know the longer we wait, the harder the return trip will be?

I faced this very dilemma last February, while attending a client conference in beautiful Amelia Island. Now for those not familiar with a north Florida winter, it can be downright cold. Maybe not Duluth, Minn., cold, but cold enough to need every piece of fleece I jammed into my suitcase.

chapstick2My wife, Robyn, and I looked out at the bright sunshine from our balcony and decided there was no way we could miss walking on the beach we had admired for the last two days. So we went.

Bundled up and ready, we started our excursion with several marginally successful selfies (I’m still working on that skill) and then began a pleasant stroll with the brisk wind at our backs. After around 20 minutes, we decided to head back, but we quickly realized that turning around meant facing a wind that would redden our cheeks and chap our lips in mere minutes.

So we did the smart thing. We kept walking farther down the beach.

Continue Reading …

Leave a Comment (0)

Fiore Communications Announces Expansion

May 29, 2015


I know growing pains are supposed to hurt, but so far, so good.

We are happy to announce two changes designed to better serve our growing and increasingly diverse client base.

RC  HeadSHot_resizeWe are very fortunate to have recently hired Robby Cunningham, APR, as senior account manager to oversee major client activities and provide strategic content development. Robby is a Florida native and award-winning communicator with an extensive background in executive-level government communications, crisis management and media relations. His experience includes nearly 17 years in state government, where he served primarily as communications director in several agencies under five governors.

Continue Reading …

Leave a Comment (0)

The Value of a Content Marketing Internship

1398776_593008990755795_923968122_o As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.

When I set out on my quest to find a marketing internship, I was open-minded. I didn’t know what exactly I was looking for in a company and felt that any internship experience would be a great springboard for me. But what I did know was that I wanted to intern somewhere that would help me grow and treat me as an investment. Fetching coffee and filing papers wasn’t on my to-do list, so when I interviewed with Dave and learned about the real responsibilities I’d have here – I was sold.

Continue Reading …

Leave a Comment (1)

Fiore Communications Seeks Experienced Content Creator

March 31, 2015


Because of the kind of clients we serve, our next writer should have five to 10 years of experience and a substantial writing portfolio. This person will be writing on a variety of subjects and will need to be comfortable interviewing, researching and dealing with clients. Strong editing skills are also a plus, as we create a lot of content and have a very low tolerance for deviations from AP Style.

Continue Reading …

Leave a Comment (0)

Florida Sheriffs Rescue One of their Own at Winter Conference

February 25, 2015


Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida’s 67 sheriffs.

But never have I been more moved by their actions than during the opening session of the Winter Conference earlier this month. As is tradition, the conference begins with a prayer, presentation of colors and the singing of the national anthem — usually by a deputy from the host Sheriff’s Office.

Continue Reading …

Leave a Comment (1)

The Importance of Creating the Right Conversation

Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.

Continue Reading …

Comments Off

4 Simple Swaps That Can Change Your Content Marketing

When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)

Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)

Continue Reading …

Comments Off

4 Reasons Why Our Addiction to Smartphones Can be Good for Business

When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The increasing popularity of smartphones has come with a high cost – shutting out the world around us. And although the obsession with mobile phones and unwillingness to unglue from them is often associated with Millennials, the addiction is actually widespread over all age groups. With 49 percent of all U.S. adults ages 50-64 owning a smartphone, it is no surprise that wherever we are and whoever we’re with, no one can take their eyes off their screen.

Continue Reading …

Comments Off

Nothing Changes if Nothing Changes?

November 25, 2014


If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not moving forward, you are moving backward.

Continue Reading …

Comments Off

5 Steps to Better Google Analytics Reporting

November 10, 2014


As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. While I learned a lot, one of my favorite things was learning about the value of Google’s measurement plan.

A measurement plan helps you identify the important metrics for your website, how to measure those metrics, and what strategies will make the results of those metrics grow.

If you do not have a measurement plan, you won’t know how any of the hundreds of metrics in Google Analytics apply to your website’s objectives.

Continue Reading …

Comments Off

Next Page »