As I approach the final weeks of my internship at Fiore Communications, I can’t help but reflect on my experience here these past two years. I began my journey as Content Marketing Intern in 2013 – and as a sophomore in college who was brand new in the marketing major, I was eager to get some experience under my belt and learn all that I could.
Because of the kind of clients we serve, our next writer should have five to 10 years of experience and a substantial writing portfolio. This person will be writing on a variety of subjects and will need to be comfortable interviewing, researching and dealing with clients. Strong editing skills are also a plus, as we create a lot of content and have a very low tolerance for deviations from AP Style.
Over the 15 years I have been associated with the Florida Sheriffs Association, I have had many occasions to be impressed with the collective character of Florida’s 67 sheriffs.
But never have I been more moved by their actions than during the opening session of the Winter Conference earlier this month. As is tradition, the conference begins with a prayer, presentation of colors and the singing of the national anthem — usually by a deputy from the host Sheriff’s Office.
Earlier this month, Florida State University held its annual career fair– Seminole Futures. Seminole Futures is open to all FSU students in search of full-time jobs or internships, or who are looking to network and improve their professional skills. This year, over 100 companies participated in search of potential employees or interns.
When I’m scouring the internet for the best articles to share in the Fiore Feed (our weekly compilation email newsletter), nothing quite catches my eye like a how-to blog post. (I blame Pinterest and my obsession with DIY projects.) One of these articles that recently caught my fancy but didn’t make the cut was 89 Simple Swaps That Could Change Your Life. (It’s worth a read if your New Year’s Resolutions focus on health and wellness.)
Laura Schwecherl’s post got my wheels turning: What are some simple changes that our clients can make that will help them grow as they seek to reach their audiences? So, in the style of Ms. Schwecherl, I present to you four simple swaps that can change your content marketing (no tofu or gym memberships required)
When I look around in a waiting room, on a bus ride and even in my classes (sorry, professors, but you know it’s true) the overwhelming number of people using their smartphones is astounding. The increasing popularity of smartphones has come with a high cost – shutting out the world around us. And although the obsession with mobile phones and unwillingness to unglue from them is often associated with Millennials, the addiction is actually widespread over all age groups. With 49 percent of all U.S. adults ages 50-64 owning a smartphone, it is no surprise that wherever we are and whoever we’re with, no one can take their eyes off their screen.
If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not moving forward, you are moving backward.
As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. While I learned a lot, one of my favorite things was learning about the value of Google’s measurement plan.
A measurement plan helps you identify the important metrics for your website, how to measure those metrics, and what strategies will make the results of those metrics grow.
If you do not have a measurement plan, you won’t know how any of the hundreds of metrics in Google Analytics apply to your website’s objectives.
Blogging is a great hobby, but have you ever thought about how it can help advance your career? Just because your personal blog is unrelated to your career does not mean it is not prepping you for success. If you put the work in, your personal blog can help you become more successful at work.
In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as promised, I will walk you through manually coding image maps.