Nothing Changes if Nothing Changes?

November 25, 2014


If it were true that not changing would ensure that everything stayed the same, what any easy world this would be to navigate. The truth is that everything is always changing, so if you are not moving forward, you are moving backward.

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5 Steps to Better Google Analytics Reporting

November 10, 2014


As with anything in life, it is important to have a plan. I recently spent more than six hours completing online Google Analytics training and then passed the Google Analytics IQ certification. While I learned a lot, one of my favorite things was learning about the value of Google’s measurement plan.

A measurement plan helps you identify the important metrics for your website, how to measure those metrics, and what strategies will make the results of those metrics grow.

If you do not have a measurement plan, you won’t know how any of the hundreds of metrics in Google Analytics apply to your website’s objectives.

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5 Reasons Your Personal Blog Makes You More Successful at Work

September 22, 2014


Blogging is a great hobby, but have you ever thought about how it can help advance your career? Just because your personal blog is unrelated to your career does not mean it is not prepping you for success. If you put the work in, your personal blog can help you become more successful at work.

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How to Manually Code HTML Image Maps

September 19, 2014


In a previous post, Use Image Maps to Create Interactive Emails, we discussed using image maps in your HTML emails to create interactive graphics and circumvent pesky styling problems. Now, as promised, I will walk you through manually coding image maps.

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Introducing the Fiore Communications Marketing Discussion Forum

September 04, 2014


There are lots of ways to share information online. While social media understandably gets the most attention, there are other tools available to effectively transfer knowledge to your audiences.

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How to Transition from Academic Writing to Blogging

As I finish up my editing internship this summer and approach the last semester of my undergraduate career at Florida State University, I can’t help but think about the drastic differences between the writing styles and approaches I have implemented. Academic writing centers on a thesis statement, research and formal prose, while blogging focuses on getting your thoughts down in a coherent, informal manner and using your personal experiences. Here are a few ways to make the transition from writing a research paper to writing an informal blog post.

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One Does Not Simply Write a Blog Post about Memes

If you use any social media platform, it is almost impossible not to encounter a meme. Whether it’s “Bad Luck Brian,”“Success Kid,”“Hey Girl” or—my personal favorite—“Condescending Wonka,” these pictures with clever sayings have taken the internet by storm.

With the popularity that memes have gained, you may be wondering if you should incorporate them into your marketing campaign. The answer is: Why not? Businesses can use memes not only to appeal to a younger audience, but also to show they are aware of the latest trends. Memes can be used to promote a new blog post, or to get the word out about a new service or product.

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Digital Marketing for the Music Maker

Gone are the days when music fans had to go to the store to buy an album and decide if they liked the artist’s music or not. Now, technology leads the way to an artist’s exposure and their engagement with fans or potential fans. Artists also can use technology to build, and eventually maintain, their brand. Here are some ways that digital marketing has impacted an artist’s ability to promote themselves.

Most, if not all, artists and bands have some presence on social media, whether it’s on Facebook, Twitter, Instagram, Google+, etc. I use Facebook, Twitter and Instagram almost exclusively. I can find any band I listen to on all three of these social media platforms, and each one provides something a little different.

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3 Ways to Get Students to Open Your Email Newsletter

Email marketing has an ROI of 4,300% (Copyblogger), so why aren’t you getting the kind of engagement you’d like from your email newsletters? Check out these three suggestions to get readers to interact with your email content.

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Use Your Business Blog to Create Better Customers

You know that communicating regularly with customers can lead to stronger relationships and more business. You also know that you have information about your business that will make them better customers. So why don’t you give it to them?

Because you don’t really believe it.

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