The Fiore Feed: Crisis Management Tips for Small Business Owners

December 02, 2016


Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find writing tips from famous authors, advice on improving your website’s SEO and more.

15 Writing Tips from Great 20th-Century Authors

12-2-editAlthough bloggers and novelists have different roles, we’ve gathered some favorite writing tips from outstanding authors of the 20th century. Their timeless advice applies as well to your next blog post as it does to fiction. Use these tips to improve your blog writing skills and avoid some of the pitfalls that tend to detract from quality. Staring at a blank Word document? Ernest Hemingway had a simple trick for overcoming writer’s block: “Sometimes when I was starting a new story and I could not get it going … I would write one true sentence, and then go on from there.” Read more. 

Tips For Building A Successful Digital Marketing Campaign In 2017

marketing-edit2016 has been the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m more than ready for a fresh start. There’s a lot to look forward to in 2017 but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing. As marketing budgets continue to shrink and brands become more pressed for a better ROI, the industry is in for a big shift and our insight’s team is on the forefront. Read more. 

8 Things Every Person Should Do Before 8 A.M.

12-2-3-editLife is busy. It can feel impossible to move toward your dreams. If you have a full-time job and kids, it’s even harder. How do you move forward? If you don’t purposefully carve out time every day to progress and improve, without question, your time will get lost in the vacuum of our increasingly crowded lives. Before you know it, you’ll be old and withered,  wondering where all that time went. As professor Harold Hill has said,  ”You pile up enough tomorrows, and you’ll find you are left with nothing but a lot of empty yesterdays.” Read more.

12 Small SEO Fixes for 12 Days of Christmas

12-2-4-editOn the first day of Christmas my true love said to me, “How about you spend some of this holiday vacation time beefing up your site’s SEO and getting ahead in the online marketing world?” And so I said, “Well that wasn’t very romantic of you. Where are my 12 days of gifts?” Then I realized that better SEO is the best gift of all. It’s the gift that keeps on giving long after the holidays have come and gone. And I realized that investing some time in SEO now over the holidays will set me up for financial success in Q1, Q2 and beyond in 2017. Read more.

Crisis Management Tips for Small Business Owners

12-2-5-editFodera manufactures some of the highest-quality and most sought-after guitars in the world. Musicians travel from all over to get their hands on Fodera’s custom-built bass guitars and solid body electric guitars. But Jason DeSalvo, one of the owners of Fodera, remembers a time when things weren’t strumming along quite so smoothly. Due to a communications error, Fodera customers thought that the waiting period to get a custom built bass was only three months, when in fact the wait time was three and-a-half years. Read more.



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