Twitter: Bringing your Favorite Brands to the Palm of your Hand
Twitter has recently become one of my favorite social media platforms. In true millennial fashion, I appreciate the instant gratification that comes from receiving a 30-minute television program’s highlights in the form of a few 140-character tweets. In short, Twitter helps me stay in the know.
Initially, I used Twitter primarily to keep up with friends and family, but now I’ve branched out and started following some of my favorite companies. Instead of the cut and dried informational tweets I expected, I was pleasantly surprised with so much more.
By staying connected with my favorite companies, I’m beginning to understand why Twitter has become such a popular platform for businesses. I could go on for days with reasons why I love following some of my favorite brands on Twitter, but I’ll spare you by just sharing my top three.
I feel like I’m following my best friend
Companies that realize they don’t have to be all about business on Twitter are able to better connect with their customers. Seeing a funny and relatable tweet from a brand not only helps establish the brand’s identity, but it also reaffirms the reasons customers fell in love with it in the first place. It’s easy to forget that there are real people, who often share the same values as you, behind the brands you love. Whether it’s through the use of a clever pun or sharing of a popular meme, when you feel like you can identify with a brand on a personal level, you’re more likely to remain a loyal customer.
There’s no tacky hold music
In today’s technologically advanced society, when possible, I prefer to do everything online. There’s nothing worse than calling customer support and being put on hold for hours just to find out you’re not even talking to the right person. With the help of Twitter, you are able to send off a tweet and carry on with whatever you’re doing while you wait for someone to assist you. Some companies, who understand the value of resolving customer complaints in a short time span, have even gone as far as to set up secondary Twitter accounts exclusively for customer service. These accounts are manned by a team whose main priority is to respond to tweets and solve customer service issues in a timely and efficient manner. This is not only great for the customer, it’s also helpful for the business. When companies go that extra mile, it makes customers feel as if they are being heard and their business is valued.
It’s great for my wallet
I can’t tell you how much money I’ve spent after seeing social media promotions. I literally just bought a wallet for 75 percent off thanks to a sale I saw on Twitter. Often times, companies will tweet links or coupons for exclusive deals and surprise sales. Scoring a great deal is a nice little incentive to following your favorite brands. However, this doesn’t apply just to brands you are already familiar with. When it comes to newer brands that I haven’t tried, I’m much more likely to test something out when there’s a coupon code involved. In some cases, I’ll stumble across something I can’t live without, but if I’m not a fan, when I use a coupon code I don’t feel like I’ve wasted all my money. It’s a win-win.
As a generation, we’ve become so quick to drown out commercials and ads. As a result, companies have begun thinking outside of the traditional advertising box. By producing content that consumers actually want to see on social media channels, such as Twitter, it has become easier for brands to build a loyal following both on and offline. So, if you’re like me and want to stay connected to your friends, family and favorite brands, Twitter is definitely the platform for you.
Deanna Breiter is a Content Marketing Intern at Fiore Communications, who is currently studying marketing and psychology with a minor in communications at Florida State University.