The Fiore Feed:5 Science-Backed Networking Tips That Actually Work
Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.
In this week’s picks, you’ll find tips on creating great landing pages, advice on taking networking to the next level and more.
7 Simple Editing Tips for Crisp, Clean Copy
It doesn’t matter whether you’re a New York Times best-selling author or a blogger from Kansas—you have to edit your work. Every writer’s goal is to save time while polishing his or her content. When you finish your first draft and it’s time to edit, use these seven strategies to hit all the right literary notes and end with a perfect final draft. 1. Cut filler words. Phrases like “it takes,” “here is” and “there will be” detract from a sentence’s power. These phrases combine with other filler words such as “who” and “when” to pad out and weaken sentences. Read more.
Trump’s Win Smashes Social Media Records
Tens of millions of people shared their views on Twitter and Facebook during Election Day, a level of interaction that shattered existing records for political discussion. Twitter (TWTR, Tech30) said that more than 75 million tweets related to the election had been sent by 3 am ET on Wednesday, the moment Trump claimed victory. That’s far more than the 31 million messages sent on Election Day in 2012. More than 115 million people discussed the election on Facebook (FB, Tech30), generating more than 716 million likes, posts, comments and shares related to the vote. Read more.
Turning Content Pages Into Lead Generators
This summer, I presented at the Content Marketing Institute’s Content Marketing World conference. There I was faced with the challenge of explaining how content marketers can turn visitors into subscribers and subscribers into customers. There was one answer to this question in my mind: landing pages. I’ve written about landing pages here at Marketing Land. Landing pages service known visitors. They are responding to an ad, an email link, a social media post or a link on your website. Landing pages have two jobs. Read more.
What’s Causing Career Burnout + How You Can Avoid It
Ever feel like you just can’t with your job anymore? Is your once dream job now your worst nightmare? If you only have that feeling occasionally, you probably don’t need to worry, but if you’re feeling stressed and frustrated at work every single day, you might be experiencing career burnout. The good news is, no matter how fed up you are, there’s a way out of it, whether you have to make a career change or you’re able to find a way to stay. Truth is, it is pretty much 100 percent within your control, as long as you have the right tools to help you deal. Read more.
5 Science-Backed Networking Tips That Actually Work
I will never forget the day in eighth grade that changed my life. I walked into my homeroom and my teacher said: “We are going to reassign all of the seating, but each of you are going to secretly submit the names of two people that you want to sit next to and two that you don’t.” Through a series of unfortunate events, I discovered that almost no one wanted to sit with me. In retrospect I’m not surprised: I was a geek in an era before dotcom billionaires and superhero blockbusters, but what I lacked in social skills, I made up for in a love of science. Read more.