The Fiore Feed: 5 Reasons You Need a Content Marketing Strategy Right Now

November 04, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on rebounding from a social media slip-up, advice on taking criticism gracefully and more.

Seven Ways To Recover From A Social Media Blunder

4-1-editOnce you’ve shared something on social media, you can always take it down — but the chance that the post has already been seen by a few followers is high. For brands wishing they could reverse their action of posting something off-brand via one of their channels, keep in mind that the timeliness and tone of what you say next is crucial. Rather than pretending like it never happened, brands would be wise to own up to their missteps and apologize for any wrongdoing. Read more.

How to Write 16 Knockout Articles When You Only Have One Wimpy Idea

4-3-editSerious content creators know that each article they publish is a piece of a larger content marketing arena. But the thought of generating content ideas on a regular basis often knocks us out before the opening bell even rings. It can be difficult to consistently write exceptional content that encourages visitors to stick around and learn about your unique selling proposition. For example, let’s pretend you’re the marketing director for a store that makes and sells boxing equipment. Read more.

5 Reasons You Need a Content Marketing Strategy Right Now

4-2-editContent marketing has proven to be insanely effective, and can be integral to building the trust that inevitably leads to conversions. Stratabeat even found that “80 percent of business decision-makers prefer to get company information in a series of articles, versus an advertisement.” But, like most other digital-marketing techniques, content marketing isn’t something you want to jump into blindly. Just as a football team doesn’t storm out onto the field without a thorough game plan, you don’t want to haphazardly produce content without first devising a strategy. Read more.

8 ways SEO has changed in the past 10 years

4-4-editFew marketing channels have evolved as quickly or as dramatically as search engine optimization (SEO). In its infancy, SEO was the shady practice of stuffing keywords, tweaking back-end code and spamming links until you started ranking well for the keywords you wanted. Thankfully, Google stamped out those practices pretty quickly, and its search algorithm has never really stopped evolving. Much of Google’s foundation was in place by the mid-2000s, but how has its algorithm — and as a result, our approach to SEO — changed in the past 10 years? Read more.

5 Tips to Help You Stop Taking Negative Feedback So Personally

4-5-editFeedback—even when delivered politely and constructively—can undoubtedly be tough to swallow. No matter how many compliments or affirmations you receive, it’s typical to have that one pesky, negative piece of criticism that continues to echo around your brain and undermine your self-assuredness. We’ve all been there. Dozens of people might tell me how much they admire my writing. But, it’s always that one piece that’s been destroyed by an editor’s red pen that’s going to haunt me. Read more.

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