The Fiore Feed: 25 Lessons on Leadership Your Business Can’t Live Without
Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.
In this week’s picks, you’ll find tips on how to stay motivated, advice on writing interesting copy and more.
Tips To Stay Motivated While Working From Home
If you are lucky enough to have a job where you can work from home, you probably already know that the distractions can be quite fierce. The cat! The dog! That speck of dust! Do I need to redecorate my living room right now? Can I multi-task trashy daytime TV with due-by-end-of-day financial reports? On one hand, working from home gives you the independent freedom to work at your own pace, limit distractions and not have to deal with pesky micromanagement or rash overhead lighting. Read more.
Email Marketing: A Fresh Take From the Experts
Email and content are long-time buds. Subscribers are central to building a successful business. There’s no better content distribution channel than email. What would email marketers have to do if content wasn’t there to give them something to say. In fact, 93% of B2B marketers reported using email to distribute their content in CMI/ MarketingProf’s B2B Content Marketing: 2017 Benchmarks, Budgets and Trends — North America research. Read more.
11 Steps for Writing Copy That Sells
Writing copy is an investment in time. But when you learn how to produce the type of content that sells, you can truly improve your business. You have to learn how to value your content, and understand its significance when it comes to engaging your readers, and creating new business. Know Your Benefits – Writing copy that sells means understanding its value. What are the ways you are making your customers’ lives better? What does your product or service do that your competition does not? Read more.
A Eulogy for Vine, Twitter’s Best Experiment
Twitter announced Thursday it would no longer develop Vine, a short-form video service. As social media networks go, Vine never had it easy. It wasn’t until 2015, nearly two years after Twitter relaunched the product under its corporate wings, that Vine began to aggressively develop new features in an effort to grow and monetize the video-based social network. Media companies and advertisers that more easily turned a profit from Facebook and YouTube occasionally mocked Vine—with its artsy users and abbreviated format. Read more.
25 Lessons on Leadership Your Business Can’t Live Without
I’m grateful each and everyday that I’ve been fortunate enough to be in a leadership position without jeopardizing my integrity. But, it hasn’t been the smoothest of roads. I’ve definitely made my fair share of mistakes along the way and am constantly working on making sure that I never repeat them. How have I been able to do that? By following these 25 leadership lessons that myself, and every business owner, just can’t live without. 1. Foster teamwork. Read more.