Fiore Feed Small Business and Marketing Update (10/21)

October 21, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on how to improve your content marketing, advice on writing blog posts and more.

Do These 4 Things To Foster New Creativity

early-1-editConsider this: Dave Myers, an employee working for Gore-Tex fabric innovator W.L. Gore, was tinkering with some new ideas one workday—taking advantage of the company’s 10 percent daily allotment of creative time—when he wondered if one of their products, normally used to coat push-pull cables, could also be used to make guitar strings more comfort. While the coated guitar strings were only slightly easier on the fingertips, they did manage to keep their clear tone longer than guitar strings already on the market. Read more.

What, When, and How to Measure Your Twitter Marketing

early-2-editOne benefit of having a social strategy is that you get instant feedback on your marketing efforts. I’m not talking about the real-time analytics tools built into platforms. I’m talking about the most basic indicators of Twitter marketing success: the “like,” the Retweet, and the follow.Those user interactions are what give social media its addictive quality in the first place—and when it comes to assessing your social performance, they’re a simple place to start. Read more.

Six Content Marketing Principles You Shouldn’t Be Ignoring (but Probably Are)

early-4-editContent marketing can be as complex or as simple as you want it to be. You may base your strategy on the basic idea of producing valuable material for your users, or dig deep into data that dictates a complex process of creating content for the entirety of the customer journey. Either way, some fundamental content marketing principles should be guiding how you create and distribute your content. The trouble is, many marketers don’t follow those fundamental principles, usually out of ignorance or apathy. Read more.

12 Personalized Email Examples You Can’t Help but Click

early-3-editIf you’re anything like most people, you can probably rattle off 100 different things you’d rather do than dig through your inbox. It starts to feel like a chore, because what’s in there isn’t very interesting. In fact, only 21% of consumers reported that they’ve received a memorable promotional email in the past two months, according to a study by Litmus. To overcome that, many brands are using email personalization as a strategy for creating more engaging email experiences — ones that feel less like a robot, and more like a friend. Read more.

How to Write a Blog Post that Engages Your Audience

early-5-editHow to write a blog post may not be immediately obvious, especially if you are fairly new at it. If you’ve been in business for any amount of time, you’ve probably been told that you need to blog. It seems like a significant added task, and how do you know that you’re doing what you need to be doing? When it comes to how to write a blog post, there are a few strategies to keep in mind for continued success. It’s not like any other form of marketing or sales. The goal is to push value and create something your audience will want to read. Read more.


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