Fiore Feed Small Business and Marketing Update (10/7)

October 07, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on how to improve your writing, advice on public speaking and more.

3 Low-Tech Speaking Tips That Still Work In 2016

10-7-1-editIn early 2001, I was asked to prepare a presentation for senior executives at Microsoft. Our goal was to determine why our sales education programs were seeing such low adoption rates, explore options to remedy the situation, and ultimately expand our global relationship. The only thing was, I’d barely logged 60 days in my new role. During my presentation, I announced that the company had achieved a low return on its seven-figure programs investment and said we were willing to help. Read more.

Stop Trying to Sound Smart When You’re Writing

10-2-editWhen I read a piece of business writing, whether it’s a proposal, a report, or a simple email, I’m turned off by people who have invested more energy trying to sound smart than in trying to be smart. Ideally, I’d like to read communications where I don’t notice the writing at all. The best writing is so transparent that it doesn’t obscure the underlying message. You can achieve that in your writing by investing in great content and then stripping away anything that detracts from it. Read more.

5 Key Components To A Successful Content Marketing Campaign

10-7-3-editMost successful marketing campaigns don’t just happen by accident. They require time, attention, and most importantly – planning. Unfortunately, many business owners take a more haphazard approach, piecing together various strategies, then hoping for the best. While no two successful content marketing campaigns are exactly alike, most campaigns contain a fairly predictable set of characteristics. Read more.

45 Creative Social Media Marketing Tips You Don’t Hear Every Day

10-7-4-editSocial media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and responding to customer inquiries. Here are some social media marketing tips that you don’t hear every day. You already know that you can, and should, post information about your products on social media. Read more.

7 Phrases You Should Memorize if You Want to Be a Better Leader (and Who Doesn’t?)

10-7-5-editEmotional intelligence may be labeled a “soft skill,” but to be a leader in today’s workplace, it’s just as vital as any technical wizardry or IQ. Emotional intelligence, or EI, refers to the ability to know oneself as well as sense others’ emotional needs. Every leadership success ingredient—like fostering teamwork or resolving conflict—depends on being able to navigate others’ emotions and shift attitudes toward success. The likes of Indra Nooyi, Warren Buffett, and Oprah Winfrey all rely on high-EI communication daily to harness these powerful tools. Read more.



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