Fiore Feed Small Business and Marketing Update (9/30)

September 30, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on how to improve your writing, advice on being a great leader and more.

Five Tips For Writing More Engaging Business Content

30-1-editDo you know why your online presence may not be performing to expectations? It comes down to an old adage: “Content is king.” In 2016, nothing is as important to the success of an online business’s web presence as content. Search engine algorithms are intelligent enough to understand thin and irrelevant content, and visitors can immediately recognize low-quality content.One tip for generating engaging content from the beginning is to always write with the idea that readers are smarter than you. Read more.

How to Use Google Analytics for Content Marketing

30-2-editIf one doesn’t know what they are looking for, they can easily get distracted and lost, rendering the Google Analytics useless. In order to learn what to look for, ask yourself the right questions, but also look for the answers in all the right places. To make the most out of the content you produce, go for quality, rather than quantity – something many marketers easily disregard, thus making a huge mistake. Read more. Read more.

Got 15 Spare Minutes? Here’s How To Make It Count

30-3-editWhen we’re faced with only 15 minutes in between meetings, or waiting in line to get coffee or lunch, our natural inclination is to either answer email, look at social media, or text someone. These are not always the most productive uses of small slivers of time, according to several experts. They say there is plenty you can accomplish in 15 minutes, if you do three things: Separate your to-do list into tasks and projects, and focus on the tasks. Read more.

The One Quality That Separates Great Leaders From Good Ones

30-4-editTwenty-eight years ago, I raised my right hand and took an oath to defend the Constitution of the United States. Twenty-eight days ago, I took off my Army uniform, put on a business suit, and joined McChrystal Group. From the battlefield to the business world, helping a new employee develop and become a leader of her peers is what I love to do. I love challenging myself and others to be better at what we do. That’s what sparks joy in my life, and I’d imagine it does for many women in business. Read more.

How Social Media is Shaping the 2016 Presidential Election

30-5-editWhen the leading candidates for America’s next presidency traded barbs this week during the first presidential debate, political operatives and energized voters were hard at work sharing opinions (and insults) on Facebook, Twitter and other social media sites. Much of today’s political discourse starts on social media, and the medium often amplifies vitriol and slants information. Read more.



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