Fiore Feed Small Business and Marketing Update (9/23)

September 23, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on how to be a great boss, advice on email marketing and more.

Are you a Great Boss or a Not-So-Great Boss?

forgot-1-editEver notice how everyone in a workplace knows who the bad boss is—except the bad boss? If you’re supervising others, and you’re frustrated with their performance, it’s possible that the problem isn’t your team. You could be the not-so-great boss. Disengaged employees cost the U.S. more than $500 billion in lost productivity annually, and most of that disengagement can be traced back to poor leadership and management. Read more.

This Is How You Become a Writer

forgot-2-editStop. I see you, mid-eye-roll. I know you’re aware that you need to write regularly if you want to become a writer. You might aim to write something every day, even if you don’t publish it anywhere. There’s no substitute for that type of practice. It’s that valuable. But what do you write about if you don’t have any thoughts to express? Some of you may now be talking out loud to your web browser to offer a rebuttal to that question, so I’m going to stop you again. It was a trick question. Read more.

Hear Me Out: 4 Times When Meetings Really Are Beneficial

forgot-3-editHow many times have you received an invitation to a meeting and thought, “Oh geez, do we have to do this right now?” As we all know, there are plenty of times when getting together in person is downright silly, especially when it involves a large group of people whose input is simply not needed. But as easy as it is to assume that you’ll never have a good reason to attend one ever again, there are times when it really is the best way to get important tasks accomplished. Read more.

The Key Differences Between B2B and B2C Email Marketing

forgot-4-editEmail marketing is used by all marketers, but rules differ depending on the nature of your audience. One key area to focus on is separating your business and consumer campaigns, and understanding the difference between the two in order to send relevant content and the right time. So, what do you need to look out for when planning your business-to-business (B2B) and business-to-consumer (B2C) email marketing campaigns?Getting your email into the inbox isn’t a challenge like it used to be. Read more.

4 Creative Ways to Use Instagram for Business

forgot-5-editIs your business using Instagram? Want to learn how to be more creative with Instagram? By making the most of Instagram’s unique features, you can stand out from the crowd and leave a lasting impression with customers and fans. In this article, you’ll discover four creative Instagram accounts you can model in your own marketing. Want Instagram users to browse your products and make a purchase? Read more.

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