Fiore Feed Small Business and Marketing Update (9/16)

September 16, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on dealing with clients who won’t get back to you, advice on how to craft great blog posts and more.

7 Ways to Handle Unresponsive Clients

16-1-editIt’s inevitable: at some point, your client will give you the silent treatment. They probably don’t mean to make you blow steam from your ears — it just happens — and getting over the communication slump starts with walking a mile in their shoes. It’s important to remember that many companies are understaffed and stretched thin. And even though studies show that burnout is bad for business, we see it happen all the time. While it may be frustrating when you can’t get an answer from your client, it’s usually not the result of ill will or without reason. Read more.

Managing an Online Reputation

online-editYour customers are talking about you — and the whole world is listening. Local review sites are reshaping the world of small business by becoming the new Yellow Pages, one-stop platforms where customers can find a business — and also see independent critiques of its performance. How do you manage your reputation when everybody is a critic? For some business owners, this is a terrifying prospect that seems more like mob rule than the wisdom of crowds. Read more.

Words That Wow: 8 Copywriting Strategies to Skyrocket Your Facebook Engagement

facebook-editAlmost every company has a Facebook page these days. Most of them also have a good number of fans but a lot of them struggle in engaging their fans with their Facebook posts. If you have 100,000-page likes and on average your posts are getting one to 10 likes, something is clearly wrong. Your posts are not capturing user’s attention. In this post, we will have a look at what kind of copywriting tricks successful brands use to get millions of fans and great engagement rate. Read more.

9 Steps to Crafting Alluring Blog Posts

16-4-editDid you know 61 percent of consumers report they’re more likely to make a purchase from a business that creates reliable custom content? Marketers who have made blogging a priority are 13 times more likely to receive a positive return on investment—and nearly 60 percent of SEO professionals report blogging as a top inbound marketing tactic. Blogging is an important part of your digital marketing strategy. It helps to: Boost your company’s visibility online through search engine optimization. Read more.

How You Justify Sticking With Bad Work Habits (And How To Stop)

16-5-editYou don’t always work as efficiently or productively as you could, and you know it. Chances are you can even identify which ways of doing things you could probably do better if you were to do them differently—but you don’t want to. That’s just the way you do it. It’s normal to have some habits or practices you prefer and others you don’t, and some managers have found that giving employees control over the “how” as long as they accomplish the “what” is a powerful productivity strategy in its own right. Read more.

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