Fiore Feed Small Business and Marketing Update (9/9)

September 12, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on being a great boss, all the details of the new iPhone and more.

Massive iPhone 7 Leak Reveals 15 New Features

9-9-1-editThe iPhone 7 is almost here and it wouldn’t be an Apple AAPL -1.80% launch without Ming-Chi Kuo spoiling all the surprises. The KGI Securities analyst (widely regarded as “the best Apple analyst on the planet”) has revealed 15 major changes coming to both the iPhone 7 and iPhone 7 Plus… Obtained by AppleInsider, the list reads as follows: 1. New True Tone displays like the iPad Pro range, with laser based proximity sensors for faster response times. Read more.

15 Easy Ways to Be a Better Boss (That Don’t Involve Doing Everyone’s Work for Them)

9-9-2-editManaging other people can be an incredibly daunting task. Between dealing with a variety of different personalities, making sure that everyone is satisfied with the office environment and the work they’re doing, and reporting to your own superiors, it can be difficult. The good news, however, is that getting feedback from your employees, incorporating it, and improving the work environment for your team members doesn’t have to be rocket science. Read more.

How to Craft a Marketing Story that People Embrace and Share

9-9-3-editYou’re telling a story. Whether you know it or not, or intend to or not … you absolutely are. Everything you do to market your business is another paragraph, page, or chapter in the story people hear from you. And the story people hear is the one they act (or don’t act) on, and repeat (or don’t repeat) to others. Now, it’s not necessarily fatal if you’re not aware you’re telling a story, and you’ll never completely control your story anyway. Read more.

A Mini-Guide to Facebook Call Conversion Tracking

9-9-4-editConsidering users spend about 80 percent of their social media time on mobile, it’s imperative that businesses keep up with marketing best practices in order to effectively reach this audience. One such practice? Allowing users to reach you directly through social media. But this concept goes well beyond simply responding to Facebook messages and interacting with visitors who stumble across your page. As BIA/Kelsey found in its survey on lead channels, the most valuable leads for many businesses are typically captured by phone. Read more.

Bad Writing Is Destroying Your Company’s Productivity

9-9-m5-editA hidden source of friction is slowing your company down. Your workers are complicit in it. So is your management. And it’s driving everybody nuts. It’s bad business writing. I surveyed 547 businesspeople in the first three months of this year. I looked specifically at people who write at least two hours per week in addition to email. They told me that they spend an average of 25.5 hours per week reading for work. (About a third of that is email.) And 81% of them agree that poorly written material wastes a lot of their time. Read more.





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