Fiore Feed Small Business and Marketing Update (8/26)

August 26, 2016

Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.

In this week’s picks, you’ll find tips on writing witty email subject lines, how to decide which social platform is right for your business and more.

10 Great Landing Page Designs

fiore feed 26 1 editThere are plenty of rules and principles of great design but when it comes to a website’s landing page, it is almost an exact science. It’s about ‘conversion-centred design’, or using the design of the landing page to persuade a user towards a particular action. The first, and arguably most important, task is to find a clear USP (unique selling point) for the product or service in question, and then use the landing page design to focus everything on one primary call to action (CTA). Read more.

3 Steps You Can Take to Transform Yourself Into That Person Who Always Has Great Ideas

fiore feed 26 2 editI’m often asked how to identify the best innovators. People want to know if there are key personality characteristics that determine who’ll be able to innovate. I agree that it would be great to have a simple test you could give people to figure out who’ll come up with the most ideas and be able to bring them to fruition. The science behind innovation, though, tells a much more hopeful story. The best creators exhibit three core behaviors. Read more.

17 Tips and Best Practices for Writing Catchy Email Subject Lines

fiore feed 26 3 editNo matter what they say, people do judge emails by their subject lines. In fact, 33% of email recipients decide whether or not to open an email based on subject line alone. That’s why it’s so important to craft subject lines that are compelling enough to get people to click through. While they may seem like a small part of your message, they’re one of the very first impressions you have on your email recipients. And they’re a marketer’s ticket for standing out in a crowded inbox. Do you want your email content opened, read, and clicked? Read more.

Snapchat Stories vs. Instagram Stories: Which Is Best for Your Content

Fiore feed 26 4 editWhich is best for you: Snapchat Stories or Instagram Stories? Understanding the unique differences and capabilities of stories on Snapchat and Instagram can help you determine where to invest your marketing time. In this article, you’ll discover the differences between Instagram Stories and Snapchat Stories. Snapchat lets you share your content through a single track called a story, which is made up of 24 hours’ worth of image or video snaps that you’ve shared. Read more.

19 Common Grammar and Usage Mistakes That Drive People Crazy When You Make Them

fiore feed 26 5 editPeople who care about grammar care about it a lot. And for everyone who cares about grammar (and even some people who don’t), there are certain misspellings, wrong usages, and grammatical errors that just set the teeth on edge. Think you don’t need to pay attention? One of those people may be your boss, your investor, or your biggest customer. Most won’t correct you when you make a mistake that drives them crazy, they’ll just look away and stay silent. Even smart people and seasoned writers get some of these wrong. Read more.



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