Fiore Feed Small Business and Marketing Update (8/12)
Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing and communication.
In this week’s picks, you’ll find pieces of jargon you should cut out of your writing, how to avoid being sued because of your social media posts and more.
13 Networking Mistakes You Need to Stop Making
When done right, networking is an incredibly valuable investment of every professional’s time and effort. It helps us make meaningful business connections, get feedback, and advance our careers. And best of all, it pays significant dividends over time. So why does it seem so unpleasant sometimes? It can feel fake, it’s exhausting, and frankly, standing alone in a sea of unknown faces with nametags and cheese plates can be utterly painful. But there are ways to make networking less of a chore. Read more.
Why Your Internet Leads Aren’t Converting
It’s 2016. If your business or the company you work for doesn’t have a website yet, that’s a big problem. Even if it was 2001 it would be inexcusable to not have a website. Assuming you’ve got a website, it is vital to your success to learn the most common mistakes made when handling Internet leads so that you don’t make them. Prospects that hit your website should be filling your pipeline and creating new sales. Every lead that you don’t get is a lost sale and lost revenue. Read more.
25 Worst Pieces of Jargon
If you’ve recently spent time in a corporate communications environment, chances are you’ve heard your share of corporate-speak. No one likes it. I visibly and reflexively cringe whenever I hear someone drop the word “leverage” into casual conversation as a smart-sounding substitute for the word “use.” Call it what you will—jargon, clichés, buzzwords, corporatese—just watch out for it in your PR copy. If you don’t recognize these words immediately, there’s a chance you might be one of the culprits. Read more.
How to Get Your Business on Snapchat in Four Steps
Do you want to use Snapchat for business? Are you wondering how to get your business started on Snapchat? Creating a Snapchat marketing plan helps ensure you’ll gain a significant return on the amount of time you invest in the platform. In this article, you’ll discover a four-step plan to get your business started on Snapchat. First, you’ll need to decide what type of content you want to post on Snapchat. Read more.
How Posting on Social Media About the Olympics Can Get You Sued
Both individuals and businesses need to be extremely careful about what they post on social media, but, when it comes to the Olympics, there are extra concerns, especially for businesses of all sizes, as certain types of posts can lead to potential lawsuits. Here is what you need to know: The Olympics are not public domain. While people often think of the Olympic Games as belonging to humanity in general, and of the sharing of images and videos taken by themselves on social media as protected by Freedom of Speech, both assumptions are incorrect. Read more.