Fiore Feed Small Business and Marketing Update (7/29)
Every Friday, our team reviews the best articles of the week on a variety of topics related to business, grammar, social media, marketing, communication and more.
In this week’s picks, you’ll find guidance on how to write better content, win new clients, engage with fans on social media and more.
7-Well Meaning Phrases That’ll Always Be Read the Wrong Way
Let’s face it—communication can be tricky. You can say something with the very best of intentions, only to have another person instantly take offense. If you’ve ever had someone ask you with genuine concern, “Are you feeling alright?” when really you’re just tired and didn’t even have time for a shower that morning, you know exactly what I mean. That person was well-meaning with her question—but, now you need to spend the rest of the day knowing you look so terrible that all of your co-workers quite literally think you’re ill. Read more.
The Ultimate Guide to GIFs: How to Create Them
GIFs are great. And they’re everywhere. We usethem at Buffer in our customer service tweets, our emails, our Slack channel. We include GIFs in marketing emails and team announcements. Anywhere there’s a message; there’s the chance for a GIF. And what’s more, we’ve found GIFs get great results! GIFs in tweets are one ofour top tips for more Twitter engagement. One of our most popular transactional emails we send to customers features a GIF. Want to know how to create GIFs yourself? Read more.
6 Overlooked Ways to Win More New Clients
Every agency professional knows that sinking feeling — you pursued what you thoughtwas a warm lead for weeks, only to have them pass on your services. You don’t understand where it all went wrong. Your agency has a lot to offer, so why aren’t any of your prospects taking the bait? It’s time to stop getting your hopes up and start incorporating these strategies into your agency’s business development plan. Read more.
Focus on Quality: Helpful Tips to Write Better Content
A huge misnomer people have is that writing is easy to do. You put words on paper or, these days on your laptop, and you’ve got your material. However, it’s not as easy as it sounds. Not everybody can master the art of bringing words to life. And, for some folks who know writing isn’t easy, it can leave a metallic taste in their mouth at the mere thought of having to write. If you have an article you need to get done, it’s important to remember it needs to be full of valuable, relevant content that your identified audience wants. Read more.
Ways to Include Fans in Your Social Media
Do you want to build a stronger community? Looking for ways to spark engagement with your followers? Your fans and customers can play an important part in developing a social media presence that shares authentic stories. In this article, you’ll discover four creative ways to include fans in your social media marketing. With an entire generation growing up under the lure of social media, it’s no surprise that more people are looking for ways to get their name out there. Your brand can be the ideal. Read more.