5 Ways to Make Great Business Pinterest Boards
The social media platform Pinterest is a great tool in your social media marketing toolbox. It is an easy way to build your brand and engage with your target audience, but it is not as simple as just creating an account. Just because you pin items to a board doesn’t mean you are using Pinterest to its full advantage. There are lots of different ways you can maximize your pinning potential and build your online audience.
If you are unsure about what you company’s Pinterest board should look like, here are five tips that will make your time investment in Pinterest well worth it.
1) Share varying content. While this sounds pretty obvious, pinning different types of content to your boards is very important, so it’s worth mentioning. Sharing different types of images is what keeps your followers interested. If you keep pinning the same thing over and over, your followers will most likely lose interest in your brand. You want the viewers to be on the edge of their seats waiting to see what you’ll pin next.
2) Keep it professional. Out of all the pins on Pinterest, there are bound to be some that are, shall we say, less than appropriate. While these may be fine for your personal account, it’s safe to say that you should keep them off your company’s boards. Whether its profanity-ridden, distasteful or spammy pins, you should remember that your boards represent your company.
3) Don’t pin too much at once. I know that when a company I follow pins a million pins at once, it gets on my nerves. No one likes one pinner to take up their entire Pinterest feed. Keeping that in mind, you should only pin a few pins a day onto your different boards. You don’t want to annoy your followers. There have been a few boards that we have followed at Fiore Communications that we quickly unfollowed due to over-pinning. If you do find a lot of pins that are relevant to your company, consider just clicking the “Like” button to keep them in the same place, or start a secret board to keep them for future use.
4) Keep your followers in mind. At the end of the day, it’s your followers that you’re pinning for. Even if you like a pin, you should consider what their responses to it will be. Every business should ask themselves these questions: Why am I pinning this? Who do I think will find this interesting? What kind of message does this send about my business?
For example, one company that seems to be asking themselves these questions is the clothing store Urban Outfitters. They have done a great job keeping their free-spirited, young adult clients in mind with Pinterest boards like Pretty/Tough, Very Iconic – Rockstars and Let’s Make Up. They obviously know who they are pinning for.
5) Don’t have too many boards. While it may be tempting to create a new board for every pin you find, that is not the best way to engage with your followers. Think of a couple board ideas that are relevant to your company before you even try to find pins, and then go searching for content to fill them. This way you can take the core aspects of your brand and build those up, versus having a lot of boards that are somewhat relevant with only three pins each.
Your company should be taking advantage of Pinterest as a part of its social media marketing strategy. Click the button below for more tips on using the platform.
What are some ways that you can improve your company’s Pinterest boards?
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Anna Fiore is a Content Marketing Assistant at Fiore Communications. You can follow her on Pinterest and start pinning with her.