Why I Completed My Google Analytics and HubSpot Inbound Marketing Certifications
While I’ve been using Google Analytics and inbound marketing techniques for years, this is the first time I’ve ever pursued certification in my field.
So, why pursue these certifications after all this time? Here are my top reasons:
Give the Best to Our Clients
In some ways, my job title of content marketing strategist doesn’t reflect what I believe to be my biggest strength – using analytics (especially Google Analytics) to make data-driven marketing decisions.
By pursuing the Google Analytics certification, I committed myself to learning the ways Google recommends using their platform to deliver the best results and highest ROI. The lessons I viewed and materials I studied were challenging, but it’s worth it to know that I have the skills to measure present and future clients’ web marketing effectiveness and be able to make suggestions for improvement based on data and numbers rather than intuition.
My HubSpot Inbound Marketing Certification benefits clients by letting them know I’m on top of what it takes to increase website traffic, generate leads and convert those leads into customers as well as help align sales and marketing efforts while increasing customer satisfaction.
I’m confident that the combination of these two certifications will help me wow both our current and future clients.
Fill in Knowledge Gaps
Google Analytics may be free, but that doesn’t mean it’s light on features or complexity. There are many layers to it that the majority of users may never learn.
Studying for the certification challenged me to dive deep into how Google Analytics works and equipped me to handle the majority of website analytics situations that could come across my desk. While I don’t normally handle Flash-based or e-commerce websites, I now have the knowledge and skills to implement Google Analytics for those specialized sites and measure their effectiveness.
Social Proof in Action
One of the pillars of online marketing success we’ve established here at Fiore Communications is the importance of social proof. Usually, this is in the form of testimonials and case studies.
However, certifications are also a form of social proof. These certifications help build the trust and credibility factor that we encourage all of our clients to demonstrate on their websites.
I know most small businesses get phone calls each day from snake-oil companies promising front page rankings on Google. We get plenty of those phone calls here, too.
So, when potential clients are looking to make an important decision about partnering with us, I can point to the certifications that verify (through the power of social proof) that we’re not in the same category as those companies, but rather are professionals dedicated to helping them implement effective inbound marketing strategies.
I’m excited to use these certifications as a springboard for launching new services to help clients implement measurable marketing strategies that deliver significant ROI.
If you want to learn more about how my certifications can benefit your business, I encourage you to set up a meeting with us today so we can talk about your goals.
As a result of my newly acquired certifications, you can expect to see more analytics-focused content here on the blog. Let me know in the comments below what questions you have about using analytics to make data-driven marketing decisions.
Jeff Machado is a content marketing strategist at Fiore Communications. You can follow him on Twitter and say hello.