What Makes You So Special?
Other than your mom, spouse and kids (before they become teenagers), do people really know what makes you special? Do your clients actually understand what you bring to the table? Can they see beyond the obvious to the essential value of what you provide? If not, you may have a problem.
In fact, it is the core of this value that should serve as the foundation for the content of your email newsletters.
When you are deciding what kinds of stories to put in your newsletter, it is easy to get caught up in the bells and whistles of your product or service, or focus on stories that simply convey useful information related to your company. That’s fine as long as your real message does not get lost in the shuffle.
What is it that you really sell? For davemail, it is not email newsletters or dependable delivery or even detailed tracking reports. We help clients develop more meaningful, loyal and profitable relationships with their customers through professionally written, edited and designed newsletters.
If you own a tree service, do you really sell tree trimming or is it safety, increased property value and peace of mind? When you strip away whatever it is you use to deliver your product or service, what is it that instills confidence and trust in you and your company? What unique combination of skills and experiences do you possess that encourages customers to choose you over the competition?
Whatever that is needs to be communicated in every newsletter you create. The message of who you are as a company and what you really provide can never be told enough.